Usa Today Wisconsin (Gannett) Work Values

Daily Duties at Usa Today Wisconsin (Gannett):

• Responsible for the management of cohesive, integrated marketing solutions including, media planning, digital and social outreach, event planning, research, analysis and program concepts for multiple clients and verticals • Created and launched Concept Sales, Cause Marketing, Editorial Underwriting and Sports Marketing multi-media campaigns, each with a unique event therein that generated $3.5M+ in annual incremental revenue • Applied project management techniques to the creation and development of large-scale events such as community events (Town Halls), ceremonies (WI High School Awards), customer appreciation events, sales incentive events, conferences, and talent appearances; each uniquely tailored to engage specific market segments • Managed target audience outreach strategy (marketing, communication and PR plans), ad placement channels and schedules, devised event concepts, planned logistics and coordinated the technical aspects, then launched/executed • Responsible for day-of on-site activation including the creative (signage and on-site messaging), logistical elements, delivered on overall concept design, brand integration, audio-visual production, script writing, vendor negotiation, and managed the integration of all sponsor deliverables • Scheduled and lead strategic planning sessions with leadership, clients, sponsors and management to determine the scope and objectives of each project/ event • Oversaw all activation staff (project managers) created Run of Show documents, and programming schedules • Promoted team collaboration, provided direction to event production team, vendors, exhibitors, event staff, interns, volunteers, and student organizations • Negotiated terms with agents utilizing talent through appearances at events. Talent included: Green Bay Packer players: Aaron Rodgers, Randall Cobb, Clay Mathews; MLB All-starts: Cal Ripken Jr., Anthony Rizzo, Jonathan Lucroy; State Officials such as Governor Scott Walker and Lt. Governor Rebecca Kleefisch; Corporate Officials such as: CEOs, Presidents, Board Members, etc. • Worked closely with Tier A Premium corporate accounts and corresponding Sales teams; exceeded sales goals • Responsible for developing, maintaining and reviewing all market data, and client specific data to ensure that all financial forecasts, budgets and proposals, were in line with short and long-term growth strategies • Responsible for working with Corporate Council to formalize customer contracts and third-party contracts • Anticipated and overcame objections, uncovered and resolved (potential) problems and removed obstacles by interacting and planning with other functional departments • Regularly communicated financial and activation progress and report out documents for senior leadership • This work has resulted in excellent satisfaction reports leading to retention and renewal at an 87% renewal rate

What they like about Usa Today Wisconsin (Gannett):

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Management, Forecast, Risk Management, Logistics, Marketing Management, Administrative Assistant, Advertising, Communications, Corporate Accounts, marketing, advertising, sales, account manager, marketing manager, print, digital, social media, seo, html, team management, business development, account management, project management, campaign management, sales support, relationship building, customer facing, meda management, paid media management, digital marketing, campaign mix, media mix, events, sponsorships, sponsorship sales, client acquisition, new customer Acquisition, sales force, project execution, activation, sponsorship activation, budgets, performance, KPI, marketing solutions, problem solving

Skills

Budgeting , Cost Accounting, Benefit Analysis, Expense Control, Payroll, Change Management, Consulting, Profit and Loss, P&L, Project Management, Restructuring, Strategic Planning, Team Leadership, Team Motivation, Policy Development, Web Design, Process Improvement, Recruiting, Training, Development, Workforce Planning, Talent Management, Client Relations, Customer Relations, Customer Retention, Performance Management, Employee Engagement, Business Development, Account Management, Territory Management, Ecommerce, Sales Cycle Management, Negotiations, Market Analysis, Needs Assessment, Presentations, Product Marketing, Multi-Media Campaigns, Social Media, Sales Forecasting, Event Planning, Customer Service, Branding, Internet Marketing, Public Relations, PR, Vendor Relations, Advertising, Campaign Management, Program Management, Content Development, Video Content, Copywriting, Customer Renewal, Communications, Marketing, Advertising

These are some of the questions we asked our climbers about their experiences with Usa Today Wisconsin (Gannett):