The Ritz Carlton Hotel Company Llc Work Values

Daily Duties at The Ritz Carlton Hotel Company Llc:

Results-focused, innovative communications executive with an impressive history of collaborating with cross-functional teams to design and execute persuasive message and branding initiatives. Reputation for driving narratives around key product features and updates, delivering robust partner-facing content, injecting logic and care into communications, and creating messages for worldwide team distribution. Known also for possessing a strong sense of brand, an impactful editorial voice, the ability to harmonize narratives across multiple communication channels and vehicles, and a history of managing competing content priorities while using sound business judgement. Areas of Expertise: • Corporate Branding • Idea Generation • Business Growth • Program/Product Launches • Project Management • Team Leadership • Brand Optimization • Communication Strategy • Digital/Social Media • Process Improvement • Strategy Execution • Advertising Campaigns CAREER HIGHLIGHTS Earned The Ritz-Carlton Golden Circle Chairman’s Circle Awards 2006, 2007, 2008, 2009, and 2010 Awarded The Ritz-Carlton Public Relations Director of the Year, Western Region in 2007, 2009 Opened The Ritz-Carlton, Lake Tahoe and Rancho Mirage resorts including EDGE steakhouse. Opened Spago Bachelor Gulch with Wolfgang Puck Fine Dining Group and Manzanita with celebrity chef Traci des Jardin. Rebranded and opened Parallel 37 at The Ritz-Carlton, San Francisco. PROFESSIONAL EXPERIENCE 360bespoke, LLC, New York City, NY, Beverly Hills, CA March 2016 – Present Vice President, Luxury, Travel and Hospitality, New York City, NY, Beverly Hills, CA • Key development officer in Travel, Luxury, Hospitality, Events and Lifestyle vertical markets. • Advise Senior Executives and Owners on brand strategy, establishing priorities and developing budgets, while executing and managing projects to budget. • Concept and develop creative events supporting brand marketing strategy in multiple markets simultaneously. • Client social media strategy and content generation for use on Facebook, Twitter, Instagram, LinkedIn. • Compose talking points, media train and advise senior leadership on urgent crisis communication. • Consulting services for developing concepts for hotels, restaurants, retail, wines, spirits and destinations from ideation to execution. The Ritz-Carton Hotel Company, LLC May 2004 – March 2016 Regional Director, Public Relations, The Americas, Los Angeles, CA, Chevy Chase, MD • Promoted from multi-property director to global corporate role for The Ritz-Carlton brand. • Created and led brand and property media and influencer strategies within the Americas region. • Developed and maintained senior A-list media and influencer relationships while leading global brand initiatives in region. • Directed media and public relations. Composed talking points and messaging for senior brand leadership including CEO, CMO and VP roles • Senior Ritz-Carlton brand media spokesperson within North and South America for existing global portfolio of hotels, resorts, new announcements and opening events. • Led and directed crisis communication team supporting senior property leadership in region. • Established priorities, developed and managed budgets for public relations discipline in the Americas. Market Director, Public Relations Hotels of Colorado, Hawaii and Rancho Mirage, CA, Los Angeles, CA • Multi-property Director for Bachelor Gulch, Denver and Kapalua, Maui hotels. • Opened Rancho Mirage, CA resort and EDGE Steakhouse. • Strategic planning, developing budgets, annual PR/Marketing plans for GMs, DOSMS, and Owners. • Created and pitched senior level media lists, monitoring measurement and reporting for Ownership. • Directed and executed all media relations strategy and execution for hotel portfolio. • Directed team of six property-based Communications Managers. Set goals, measurement and accountability. • Worked independently, setting priorities with leadership and accomplishing agreed to objectives. • Senior Advisor to VP, SVP brand leadership across sales, marketing and property-based leadership. Market Director, Public Relations Hotels of Northern California, San Francisco, CA • Promoted to multi-property Director for San Francisco, Half Moon Bay and Lake Tahoe hotels. • Developed and executed strategies for the Northern California portfolio of hotels and resorts including annual PR Plans, Budgets and Owner Relations. • Directed and executed all media and public relations activities for NorCal portfolio. • Directed, developed and managed three property-based PR Coordinators. • Created NorCal Social Media strategy with Pandemic Labs agency. Sourced and wrote content, developing monthly Facebook editorial calendar. Brand Guest Tweeter for NorCal portfolio. • Created and executed critical path for restaurant Parallel 37 at The Ritz-Carlton, San Francisco including all communication materials, positioning, social media, opening event and website. • Over 100 stories placed in six months. • Senior Advisor to Owners, General Managers, Directors of Sales & Marketing on Crisis and Media Relations issues. Pre-opening and Launch Director of Public Relations and Marketing The Ritz-Carlton Highlands, Lake Tahoe, Truckee, CA • Created the Critical Path action plan for Public Relations and Marketing in the pre-opening phase. • Directed all public relations and media relations strategy, developing all story messaging and executing a strategic public relations plan to budget. Achieved unprecedented results. • Developed resort positioning within competitive set and wrote all press materials for the pre-opening. • Targeted new media development in New York, San Francisco and Los Angeles. • Over 200 national, regional and blogger media visits to resort during pre-open phase through the end of the first quarter 2010. • Strategic placement of stories in lifestyle, travel, news, broadcast and social media to coincide with December 2009 hotel opening Drove sales in key booking windows for group and leisure business. Resort total revenue significantly exceeded proforma budget. • Generated $3 Million of ad equivalency with limited budget. Unprecedented results, 5% under budget. • Directed all resort imagery, b-roll and pre-open photo shoots to support editorial and web strategies. • Created all Grand Opening events for hotel and restaurant including ribbon cutting with CEO, restaurant launch with celebrity chef Traci des Jardins and other state and local community leaders. Director of Public Relations and Marketing The Ritz-Carlton, Bachelor Gulch, Beaver Creek, CO Sr. Sales and Public Relations Manager 1999-2004 The Hotel Jerome, Aspen, CO

What they like about The Ritz Carlton Hotel Company Llc:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Media Relations, Public Relations, Social Media, Messaging, e-Commerce, LinkedIn, Advertising, Budgeting, Business Planning, Team management, BUDGET / P&L, Recruiting, employee engagement, strategic public relations, Ideation, writing, content generation, internal communications, external communications, diversity, inclusion, public speaking, speech writing, presentation skills, sales, marketing, executive, director, senior director, vice president, management

Skills

These are some of the questions we asked our climbers about their experiences with The Ritz Carlton Hotel Company Llc: