Cancer Treatment Centers Of America Global Inc Work Values

Daily Duties at Cancer Treatment Centers Of America Global Inc:

Oversaw continuous improvement efforts and process improvement initiatives for marketing operations. Designs digital architecture to improve campaign tracking, integration, segmentation and website personalization. Additional responsibilities included: • Redesigned digital tracking architecture for redesigned website. Transitioned from Adobe to Google marketing stack. • Ensured digital tags are capturing data correctly in in tag manager. Custom designed tags and data layer for internal tracking. • Established buyer segments using Salesforce Audience Studio to enable targeted media buying and website personalization. • Audited cancercenter.com for organic search performance after transition to new design. Established project plans to address technical design challenges, keyword opportunities and content gaps for the new website. • Partnered with Nielsen Visual IQ to flush out marketing channels and develop multi-touch attribution and media mix models. • Negotiated and renewed marketing platform and vendor contracts. Streamlined processes and empowered stakeholders to reduce service contract footprint and eliminate waste.

What they like about Cancer Treatment Centers Of America Global Inc:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Management, Process Improvement, Statistics, Web Applications, Adobe, Advertising, Analytical Skills, Budgetary, Customer Relationship Management, Social Media, Google Tag Manager, Google, Marketing Analytics, Google Optimize, Google Analytics, Adobe Analytics, Customer Acquisition, Marketing Automation, Data Mining, Business Intelligence, A/B Testing, BrightEdge, Adobe Target, Segmentation, Quantitative Analysis, Tableau, HTML, DHTML, JavaScript, CSS, JQuery, JSON, XML, Regular Expressions, ETL, SQL, SSIS, Python, R, Salesforce Audience Studio / Krux, MS Office, Excel, Word, SAS JMP, Invoca, Cisco, Master Data Management (MDM), Exact Translate Load (ETL), Agile, Data Governance, Scenario Planning, Data Analysis, Data Modeling, BigQuery, Machine Learning, Cost / Benefit Analysis, Deployment / Migrations, Scrum

Skills

Management, Process Improvement, Statistics, Web Applications, Adobe, Advertising, Analytical Skills, Customer Relationship Management, Social Media, Attribution Modeling, Budget and Contracts, Business Intelligence, Call Intelligence, Cross Functional Teamwork, Data Governance, Digital Analytics, Digital Tag Management (DTM), Lead Generation, Market Sizing, Google, Marketing Funnel, Master Data Management (MDM), Media Mix Modeling, Modeling & Forecasting, Project Management, Quality Management, Qualitative Analysis, Relational Databases (RDBMS), Scenario Planning, Search Engine Optimization (SEO), Segmentation & Personalization

These are some of the questions we asked our climbers about their experiences with Cancer Treatment Centers Of America Global Inc: