Captrust Work Values

Daily Duties at Captrust:

Ran individual investor, retirement plan services, and participant-facing marketing for CAPTRUST using a variety of integrated marketing tactics. Also co-created VESTED magazine (48-page wealth lifestyle magazine), produced VESTED Voices (a client marketing video series) and a participant-facing video series, and authored two articles.

What they like about Captrust:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Marketing, Strategic Thinking, Mentoring, Coaching, Directing, Market Research, Marketing Management, Writing, Editing, Content Creation, Product Management, Product Marketing, Strategic Planning, Art Direction, Leading Teams, marketing plan

Skills

Internal promotion: champion content marketing strategy across the company and ensuring adoption, Technology: identify growth areas, new technology and emerging solutions to meet customer needs, Content Creation/Analytics: definition and creation of market segmentation models, formulation of optimized product messaging and solutions tailored to audience(s), Product-Life Cycle: product specifications for user experience purposes, establishment of product milestones, and product priorities, Innovative thinking: developing a culture of innovation, especially when it comes to getting products to market, Results-driven: focusing on providing value, responses, and revenue, Calm under pressure: changes bring pressures, and in a performance-driven sector it's integral that a true leader can stay focused, especially in times of challenge, Change management: the ability to operate in a world where change is frequent and uncertain, Communication: being able to clearly put across ideas, and remaining visible for the department and board, Strategic thinking: the ability to "see the forrest through the trees" - and anticipate opportunities, problems, and solutions clearly , Leadership: the ability to create, hone, and refine a team's collaboroation style, efficiency, and morale in a way that produces results and retains staff

These are some of the questions we asked our climbers about their experiences with Captrust: