The Debt Exchange (Debt X) Work Values

Daily Duties at The Debt Exchange (Debt X):

Responsible for the strategic marketing functions of DebtX, the world’s leading full-service loan sale advisor pricing $10 Trillion in loans annually, as fractional CMO. Lead DebtX’s corporate marketing team and efforts, produce its strategic marketing plan and launched its new website. Responsible for the market launch of DXScore®, DebtX’s proprietary credit rating system for commercial real estate loans. Accomplishments: • Developed and produced the marketing plan for DXScore that drove a 350% improvement in engagements, encompassing: market research, strategic development, product positioning, brand messaging, logo creation, budgeting, analytics, and the development of all product marketing materials. • Conducted DebtX customer research, directed the strategy and design team of the new responsive DebtX.com corporate website, and produced new digital and print marketing materials. • Launched DXScore via NYC and Boston premiere events with the media, directed national PR efforts, produced a series of videos, print and digital advertisements, and direct mail in support of the launch. • Created the digital and content marketing strategy for DXScore, including PPC, LinkedIn and Twitter ads, generating over 1.5 million impressions in the first 3 months post-launch at 85% of planned budget.

What they like about The Debt Exchange (Debt X):

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Distribution, Multimedia, Dba (Database Admin), Marketing Management, Marketing Strategy, Advertising, Budgeting, Consulting, Product Marketing, Content Marketing, Digital Marketing, Paid Media, Earned Media, Strategic Development, SEO, SEM, Video, Lead Generation, Marketing Plans, P&L, Sales Enablement, Chief Marketing Officer, VP Marketing, Creative Director, Writing, Branding, Graphic Design

Skills

Multimedia, Dba (Database Admin), Marketing Management, Marketing Strategy, Advertising, Consulting, Product Marketing, Content Marketikng, Marketing Plans, Chief Marketing Officer, Budgeting, Digital Marketing, Branding, Advertising, Creative Director, Account Manager, Sales, Video Production, Team Building, Leadership, Agency Management

These are some of the questions we asked our climbers about their experiences with The Debt Exchange (Debt X):