Web Md Work Values

Daily Duties at Web Md:

I managed integrated campaigns worth multi-million dollars in which we created a marketing strategy towards Healthcare providers/ consumers regarding a drug launch, rebranding or new indications in the US or global market. In most cases, our goal was an NRx/Prescribing lift or impression/brand exposure increase. These projects lasted a year to 2 years and during these marketing campaigns, I managed the campaign set up process, audience segmentation strategy, test context, subject line, creative, and performance of the campaign. We analyzed our data to adjust marketing efforts and to innovate our approach so that we are continuously updating our strategy and optimizing as best as possible. During this process we are also working with the campaign integration, brand strategy, and agency teams to update and manage advertising goals. I also performed end of program summary where we analyze the data during the whole duration of the program and index all drivers and context that we’ve used to identify what key elements such as words, creative, or CTA drove the most traffic. The purpose was to leverage insights and use similar text or creative in our next program to make sure our consumer engagement was as effective as possible

What they like about Web Md:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Email, Product Design, Adobe, Advertising, Agile, Blue Prints, Blueprints, Brand Management, Cms, Computer Aided Software Engineering

Skills

These are some of the questions we asked our climbers about their experiences with Web Md: