Hid Global, Cybersecurity Software Business Work Values

Daily Duties at Hid Global, Cybersecurity Software Business:

Managed team of 9 product marketing and Marcom staff. Maintained responsibility for discretionary marketing budget in excess of $3M annually. Led sales enablement, social marketing, and digital programs for multi-brand, multi-product cybersecurity software portfolio. Executed on strategy to deliver marketing assistance to pipeline supporting $110M+ revenue through organic growth marketing combined with ongoing program to acquire adjacent businesses to generate incremental top-line growth.

What they like about Hid Global, Cybersecurity Software Business:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Product Marketing, Demand Generation, Messaging Platform, Sales enablement, Cybersecurity, Cyber Security, Identity and Access Management, Critical Infrastructure Protection, Product Management, Jira, Confluence, Slack, Trello, Marketo, SFDC, Salesforce.com, Enterprise Software, Cheat sheets, Customer Case Studies, Social Marketing, Lead Scoring, Content Creation, SaaS, Marketing Metrics, MRR, ARR, Enterprise Security, Threat Intelligence, Industry Marketing, Channel Marketing

Skills

Strategic Positioning, Market Messaging, Roadmap and Product Launch, Digital Marketing, Social Marketing, Perpetual to SaaS Conversion, Digital Marketing Analytics, Buyer Personas, Funnel Stages and Collateral, Marketing Automation, CRM - Marketo, Pardot, Salesforce.com, Sales Funnel, Pipeline Development, Forecasting, PR, Analyst Relations, Thought Leadership, Conferences, Tradeshows, User Group Meetings, Leads Management, Partner and Reseller Channel Marketing, Vertical Industry Marketing, Email Marketing and Webinars

These are some of the questions we asked our climbers about their experiences with Hid Global, Cybersecurity Software Business: