Epsilon (Alliance Data) Work Values

Daily Duties at Epsilon (Alliance Data):

Progressed within a Fortune 500 company through multiple roles based on performance and contributions. Oversaw development and execution of CRM marketing programs for targeted AT&T customer segments. Partnered with senior client marketing executives to establish effective strategy to drive brand growth and meet sales objectives. • Held accountability for vision, strategy, planning and execution of targeted B2C marketing campaigns. Managed annual program budget of $30M to support annual program volume of 102M for a Fortune 10 telecom client. • Defined campaign requirements and identified potential areas for growth; established strategy recommendations for incorporating innovation, cadence, speed-to-market, target audience identification and refinement, and cross-channel integration. • Facilitated annual planning meetings with internal and client teams to establish program objectives and key learning opportunities with corresponding action plan and roadmap, as well as to identify target demographics, segmentation approach, and personalized messaging strategy. • Implemented consistent brand and product messaging across print and Email tactics; worked closely with remote and offsite teams. • Collaborated with analytics director to devise campaign reporting metrics; leveraged program learnings and refocused monthly campaign strategy to optimize performance and ensure continued effectiveness. • Planned and drove successful, on-budget completion of marketing communications projects from conception to launch, ensuring critical path focus across account, creative, and production teams. • Engaged internal and client-facing stakeholders to pinpoint dependencies, contingencies, and risks; Identified and eliminated project and timeline roadblocks to guarantee on-time progress and completion. • Built and managed complex, tactic-specific program schedules for key strategic deliverables, accounting for all critical project milestones. • Identified and implemented key process improvements and efficiencies to support complex strategy and to ensure successful and flawless project completion under aggressive deadlines in a fast-paced environment. • Piloted innovative marketing campaigns to drive incremental sales via application of wide-ranging tactics, including SMS/Text, Augmented Reality, and USPS Informed Delivery; triggered 39% response improvement. • Partnered with Email account director to streamline segmentation strategy across tactics; consolidated target audience groups and reduced strategy complexity by 20%, refocusing efforts on impactful markets. • Directed team of supervisors and senior account executives through implementation of an aligned, multi-tactic, customer journey-focused messaging initiative to be applied over a series of months towards a gain in Internet sales. • Participated on a Cost and Time Savings Task Force, which drove $109K annual cost savings and a 20% time-savings from campaign development to in-market launch.

What they like about Epsilon (Alliance Data):

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

strategy, segmentation, targeting, multi-channel, omni-channel, integrated, program management, leadership, analytics, data-driven, marketing strategy, Email marketing, digital marketing, digital, project management, business objectives, performance, optimization, team building, attention to detail, schedule management, branding, aligned strategy, brand awareness, strategic planning, acquisition, retention, direct marketing, print media

Skills

Microsoft Office Suite, MS Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe Acrobat, Arbitron, Basecamp, Nielsen, Google Docs, Google Drive, Mintel Comperemedia, Skype, WebEx, WordPress, Integrated Campaign Strategy, Strategic Planning, Team Leadership, Problem Solving, Digital Marketing, Email Marketing, Team Building, Marketing Analytics, Data-Driven Marketing, Brand Awareness, Acquisition & Retention, Project Management, Program Management, Program Leadership, Competitive Research, Partnership Development, Cross-Functional Team Leadership, Targeting, Segmentation, Conflict Resolution, Risk Mitigation, Project Scoping, Management, Supervision, Process Improvement, Client Relations, Customer Support, Stakeholder Engagement, Prioritization, Quality Assurance, Data Analysis, Campaign Management, Budget Management

These are some of the questions we asked our climbers about their experiences with Epsilon (Alliance Data):