Nielsen Work Values

Daily Duties at Nielsen:

Developed custom consumer segmentation solutions for manufacturer clients. Clients included: Kimberly-Clark, 3M, Anheuser Busch, SC Johnson, and Miller Brewing. Served as the day-to-day client contact responsible for cultivating and maintaining key client relationships. • Understood the complex needs of a client’s business, translating its priorities into solutions and orchestrating the successful execution of solutions. • Partnered with analytic experts to determine and present the effectiveness of marketing investment as well as provide recommendations for marketing spend optimization against the brand's most profitable consumers. • Identified brand and category ‘white space’ opportunities using a combination of retailer POS and syndicated data with a focus on ethnic and retailer/channel specific competitive advantages. • Successfully hired, trained, and mentored new consultants, and actively developed and grew the skill sets of more than 10 on-site consultants. • Grew Spectra Targeting and Segmentation—an Internet-based app especially suited for consumer goods professionals—adoption and execution throughout the Midwest client base.

What they like about Nielsen:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Sales, Business Development, Consumer Products, Merchandising, Product Development, Research, Retail

Skills

Talent Development, Team Leadership, Data Analysis, Cross Functional Leadership, Consumer Insight, Stakeholder Relationship Management

These are some of the questions we asked our climbers about their experiences with Nielsen: