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Protective Life Work Values
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Daily Duties at Protective Life:
• Responsible for data analysis, reporting practices, modeling, and segmentation, to drive sales and marketing strategies. • Provided insightful, actionable analysis and recommendations for improving life and annuity marketing programs. • Worked with business leaders and stakeholders to develop customer journeys for website and email interactions. • Interacted with website designers to implement and test tagging using Google Tag Manager and Google Analytics. • Assisted the email designers to implement and test campaign-specific UTMs, set up A/B tests, and segmentation. • Leveraged Google Analytics to effectively measure the incremental performance gain of campaigns and provided recommendations to improve website performance. • Utilized Salesforce Marketing Cloud to measure email metrics including delivery rate, open rate, CTR, and CTOR • Evaluated the effectiveness of email sends by examining hard bounces/helds, spam, and potential Autobot activity. • Developed propensity models to identify financial advisors most likely to sell annuity products using third-party data. • Delivered insightful post-campaign reports that included attribution of life/annuity sales and advisor activities that included phone calls, appointments, and emails to potential customers. • Coordinated the implementation and lead generation from Facebook and LinkedIn and processed the leads collected.
What they like about Protective Life:
A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.
Tags
Email, IBM, Teradata, IBM Mainframes, Oracle, Banking Industry, Management, Loan Portfolios, Portfolio Management, R, Python, SAS, Data Science, Predictive Models
Information about Protective Life
Company Rank: Not Available
Average length of employment : 1 year
Average salary of employees: $149,000
These are some of the questions we asked our climbers about their experiences with Protective Life:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Protective Life had these interests:
| Websites | |
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| LinkedIn http://inkedin.com/in/kevinkwatanabe |
World's largest professional network with more than 562 million users in more than 200 countries and territories worldwide. |
