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Protective Life Work Values
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Daily Duties at Protective Life:
• Responsible for data analysis, reporting practices, modeling, and segmentation, to drive sales and marketing strategies. • Provided insightful, actionable analysis and recommendations for improving life and annuity marketing programs. • Worked with business leaders and stakeholders to develop customer journeys for website and email interactions. • Interacted with website designers to implement and test tagging using Google Tag Manager and Google Analytics. • Assisted the email designers to implement and test campaign-specific UTMs, set up A/B tests, and segmentation. • Leveraged Google Analytics to effectively measure the incremental performance gain of campaigns and provided recommendations to improve website performance. • Utilized Salesforce Marketing Cloud to measure email metrics including delivery rate, open rate, CTR, and CTOR • Evaluated the effectiveness of email sends by examining hard bounces/helds, spam, and potential Autobot activity. • Developed propensity models to identify financial advisors most likely to sell annuity products using third-party data. • Delivered insightful post-campaign reports that included attribution of life/annuity sales and advisor activities that included phone calls, appointments, and emails to potential customers. • Coordinated the implementation and lead generation from Facebook and LinkedIn and processed the leads collected.
What they like about Protective Life:
Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.
Tags
Email, IBM, Teradata, IBM Mainframes, Oracle, Banking Industry, Management, Loan Portfolios, Portfolio Management, R, Python, SAS, Data Science, Predictive Models
Information about Protective Life
Company Rank: Not Available
Average length of employment : 1 year
Average salary of employees: $149,000
These are some of the questions we asked our climbers about their experiences with Protective Life:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
| 03| | ||
| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Protective Life had these interests:
| Websites | |
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| LinkedIn http://inkedin.com/in/kevinkwatanabe |
World's largest professional network with more than 562 million users in more than 200 countries and territories worldwide. |
