Creative Riff Work Values

Daily Duties at Creative Riff:

• Developed agency business plan and spearheaded start-up agency. • Directed and empowered creative, account, public relations, finance and production teams to bring marketing campaigns to life. • Designed and implemented compelling strategy to exceed business goals for clients including Amazon, Fox, FX, P&G, Smithsonian Channel, Showtime, Disney, and Turner/TBS. • Drove success of various campaigns including product and show launches, social and PR campaigns, $1M+ large-scale experiential marketing activations, and multi-market national consumer events. • Achieved consistent quarterly revenue growth Y1 through Y2. • Key accomplishments: Top agency for most Comic-Con activations (2015 and 2016); won Event Marketer Ex Award for Best PR Stunt of the Year (2016).

What they like about Creative Riff:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Licensing, Social Media, Video, Business Plan, Product Launch, Public Relations, Business Development, Customer Relationship Management, Entertainment, marketing, advertising, event, partnerships, sponsorships, senior vice president, CMO, experiential marketing

Skills

Team Leadership, Creative Thinking, Campaign Development, Collaboration, Strategic Planning, Execution, Building Partnerships, Content Development, Integrated Marketing

These are some of the questions we asked our climbers about their experiences with Creative Riff: