Chromalox Work Values

Daily Duties at Chromalox:

 Management of public relations programs including press releases, press tours, customer communications, case studies, social media outlets, symposiums.  Management of web site development and accountability for web traffic growth and metric reporting. Five-year web traffic CAGR of 18%.  Technical copy writing for a broad array of markets including power generation, oil and gas, wastewater, medical equipment, commercial food equipment, commercial building.  Management of internal communications including newsletters, sales channel communications.  Development and strategic placement of international print and online advertising. Tracking of KPIs to ensure most effective return on investment.  Direct-marketing campaign strategy and execution including agency relations and digital marketing automation tools. Tracking of KPIs to ensure most effective return on investment.  Design and development of commercial distributor POP displays, literature, sales tools for space heater and heat trace product lines.  Responsible for prominent international trade show presence in key markets including Power Generation, Oil & Gas Exploration, Chemical Processing, Lab/Analytical Equipment. Booth sizes 600-1,500 sq'.  Management of market and product research projects including development and deployment of surveys, agency relations, response tracking, reporting and analysis.  Definition and enforcement of global corporate brand identification standards including product labeling, packaging, brand messaging and style guides.  Development and management of all marketing collateral including catalogs, brochures, sales tools for multiple sales channels including ecommerce, direct sales, manufacturers’ representatives, and distribution.  Management of trade names, trademarks, service marks including liaison with legal counsel.

What they like about Chromalox:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Communications, Public Relations, Technical Writing, Advertising, Marketing, Literature Development, Web Site Development, Search Engine Optimization, Strategy, Corporate Events, Pittsburgh, Exhibitions

Skills

Printing Production, Search Engine Optimization, Technical Writing, Literature Development, Strategic Marketing, Event Planning, Brand Identity

These are some of the questions we asked our climbers about their experiences with Chromalox: