Chromalox Work Values

Daily Duties at Chromalox:

 Management of public relations programs including press releases, press tours, customer communications, case studies, social media outlets, symposiums.  Management of web site development and accountability for web traffic growth and metric reporting. Five-year web traffic CAGR of 18%.  Technical copy writing for a broad array of markets including power generation, oil and gas, wastewater, medical equipment, commercial food equipment, commercial building.  Management of internal communications including newsletters, sales channel communications.  Development and strategic placement of international print and online advertising. Tracking of KPIs to ensure most effective return on investment.  Direct-marketing campaign strategy and execution including agency relations and digital marketing automation tools. Tracking of KPIs to ensure most effective return on investment.  Design and development of commercial distributor POP displays, literature, sales tools for space heater and heat trace product lines.  Responsible for prominent international trade show presence in key markets including Power Generation, Oil & Gas Exploration, Chemical Processing, Lab/Analytical Equipment. Booth sizes 600-1,500 sq'.  Management of market and product research projects including development and deployment of surveys, agency relations, response tracking, reporting and analysis.  Definition and enforcement of global corporate brand identification standards including product labeling, packaging, brand messaging and style guides.  Development and management of all marketing collateral including catalogs, brochures, sales tools for multiple sales channels including ecommerce, direct sales, manufacturers’ representatives, and distribution.  Management of trade names, trademarks, service marks including liaison with legal counsel.

What they like about Chromalox:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Communications, Public Relations, Technical Writing, Advertising, Marketing, Literature Development, Web Site Development, Search Engine Optimization, Strategy, Corporate Events, Pittsburgh, Exhibitions

Skills

Printing Production, Search Engine Optimization, Technical Writing, Literature Development, Strategic Marketing, Event Planning, Brand Identity

These are some of the questions we asked our climbers about their experiences with Chromalox: