Gtb Work Values

Daily Duties at Gtb:

Account team lead for Ford dealer association (FDAF) in the Midwest, comprised of 4 states (Iowa, Kansas, Missouri, Nebraska), 10 DMAs and 175+ dealers. Directly managed account, creative, media and planning teams across 4 offices in the development and recommendation of custom marketing strategies and tactics. Developed and managed relationships with 16-member, Board of Directors, Executive Committee and Ford regional and national management. Select Achievements: • Reprioritized annual media plan spending o Increased annual digital spend from 10% in 2005 to over 30% in 2015 to align with consumer media consumption o Overall increased media spend by 60% from $15M in 2005 to $25M+ in 2015, representing 15% of the total spend for the Central Market Area • Partnered with Flash Point Communications in pioneering first ever Tier II social media advertising solution o Facebook page and content development resulting in 98K+ page likes since its inception in 2010 o Piloted PinPoint Test Drive promotion in 2013 increasing qualified leads at the dealership by roughly 30% and test drives by 50% • Negotiated key athletic/sports sponsorship contracts to achieve 100%+ ROI with the following: o NCAA – University of Kansas, Kansas State University, University of Missouri, Iowa State University, University of Iowa, University of Nebraska o Professional sports/venues – Kansas Speedway, Kansas City Chiefs, Kansas City Royals

What they like about Gtb:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Leadership, Project management, Public speaking, Presenting, Multicultural marketing, Social media marketing, Production, Retail, Automotive

Skills

Retail marketing strategies & tactics, Event activation & reporting, Vendor management, Contract/sponsorship negotiation, Project management, Concise written & verbal communications, Broadcast production, Client relationship development, Presenting/public speaking , Social media marketing, Multicultural marketing , Leadership, Management

These are some of the questions we asked our climbers about their experiences with Gtb: