Pride Mobility Products Work Values

Daily Duties at Pride Mobility Products :

At Pride Mobility, I was responsible for building and leading a marketing team of 25 people. The team included marketing managers and full a full service creative team including designers, videographers, writers, PR specialists and event managers. The department supported all marketing plans for the US and global divisions of the company. We also lead marketing plans for top customers as a value added service to help grow their sales of our products. My key areas of focus for the department were Consumer, Digital, and Ecommerce Marketing. From a consumer marketing perspective, I developed the organization’s first consumer marketing strategic approach across all product divisions domestically and globally; including a social media strategy across all divisions. Our key channels of investment focus to reach consumers were digital marketing, print, event marketing and PR with 3rd party disability groups such as the ALS. From an Ecommerce perspective, I created the company’s first lead generation program to create and distribute new consumer leads to top retail partners throughout the US, driving ~$1.7M in incremental annual revenue. I also partnered with IT to develop the company’s first B2B E-Commerce platform to sell direct to customers online using Oracle’s Ecommerce platform. Lastly, I created a team of retail merchandisers to work with our customers to setup their retail showrooms to drive more revenue of our products.

What they like about Pride Mobility Products :

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Ecommerce, Management, Advertising, Digital Marketing, Ecommerce strategy, Social Media, Ecommerce marketing, Marketing executive, VP Marketing, Consumer marketing, DTC marketing, Multichannel, Integtrated Marketing, Director Digital, DTC Pharma

Skills

Ecommerce, Brand Management, Management, Business Development, New Business Development, Advertising, Digital marketing, Social media marketing, Strategic planning, Consumer marketing, Consumer insight mining, Digital Media, Marketing, Pharmaceutical marketing, Digital Strategy, Product Launches, Marketing Strategy, Web Analytics, Management strategy, Market Research, Marketing Management, Cross-functional team development, Integrated Marketing, Multichannel Marketing, SEO, Team Leadership, CRM, Creative Direction, Content Management, New Media, Affiliate marketing, trade show planning, Event marketing

These are some of the questions we asked our climbers about their experiences with Pride Mobility Products :