Sanofi Pasteur Work Values

Daily Duties at Sanofi Pasteur:

At Sanofi, I lead three distinct divisions within the marketing department; Direct to Consumer (DTC), Ecommerce, and Digital Marketing. From a Consumer marketing perspective, I created the company’s first dedicated DTC division and grew it into a center of excellence for the organization. We partnered with all brand management teams to analyze consumer trends and key market dynamics to identify the opportunity to drive sales through consumer awareness. Annually, we created national consumer marketing campaigns with an advertising budget of ~$40-50M. Almost every campaign had enough budget to be fully integrated with TV, digital, print, radio, PR and social media. I had the privilege to lead a team of seasoned consumer and digital marketers to create and manage award winning national consumer campaigns; working with celebrity spokespeople such as Jeff Gordon, Jennifer Lopez, Julie Bowen, Jennifer Garner, Dara Torres, Lee Majors, Chris O’Donnell, and Sarah Michelle Gellar. From an Ecommerce perspective, I lead a cross functional team to create and implement a plan to increase customer adoption of ordering through our online portal VaccineShoppe.com. In about 6 years, we grew online ordering from 30% to 90% of all eligible orders, generating ~$1.1B in revenue. From a digital marketing perspective, I created the company’s first digital marketing department. We annually evaluated digital strategy across US product portfolio including digital engagement platforms, social media, mobile, search marketing, digital media, and web analytics. I served as consumer and digital marketing strategic advisor to all global business units within the Sanofi Pasteur organization. I also lead the creation and ongoing governance of the social media strategy across the organization.

What they like about Sanofi Pasteur:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Ecommerce, Management, Advertising, Digital Marketing, Ecommerce strategy, Social Media, Ecommerce marketing, Marketing executive, VP Marketing, Consumer marketing, DTC marketing, Multichannel, Integtrated Marketing, Director Digital, DTC Pharma

Skills

Ecommerce, Brand Management, Management, Business Development, New Business Development, Advertising, Digital marketing, Social media marketing, Strategic planning, Consumer marketing, Consumer insight mining, Digital Media, Marketing, Pharmaceutical marketing, Digital Strategy, Product Launches, Marketing Strategy, Web Analytics, Management strategy, Market Research, Marketing Management, Cross-functional team development, Integrated Marketing, Multichannel Marketing, SEO, Team Leadership, CRM, Creative Direction, Content Management, New Media, Affiliate marketing, trade show planning, Event marketing

These are some of the questions we asked our climbers about their experiences with Sanofi Pasteur: