Ferrara & Company Work Values

Daily Duties at Ferrara & Company :

At Ferrara & Company, I was responsible for the day to day strategic relationships with some the agency’s top pharma and CPG clients including JNJ, Heinz, Arm & Hammer™, Trojan®, Nair®, Arrid®, and Mentadent®. I lead a team of account mangers that directly worked with our client’s brand & category managers to integrate their multichannel marketing campaigns to best meet their overall business goals. In parallel, I worked with the category brand mangers to understand their business and build long-term strategic relationships. I also served as a key member of the overall new business development team.

What they like about Ferrara & Company :

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Ecommerce, Management, Advertising, Digital Marketing, Ecommerce strategy, Social Media, Ecommerce marketing, Marketing executive, VP Marketing, Consumer marketing, DTC marketing, Multichannel, Integtrated Marketing, Director Digital, DTC Pharma

Skills

Ecommerce, Brand Management, Management, Business Development, New Business Development, Advertising, Digital marketing, Social media marketing, Strategic planning, Consumer marketing, Consumer insight mining, Digital Media, Marketing, Pharmaceutical marketing, Digital Strategy, Product Launches, Marketing Strategy, Web Analytics, Management strategy, Market Research, Marketing Management, Cross-functional team development, Integrated Marketing, Multichannel Marketing, SEO, Team Leadership, CRM, Creative Direction, Content Management, New Media, Affiliate marketing, trade show planning, Event marketing

These are some of the questions we asked our climbers about their experiences with Ferrara & Company :