Acxiom Corp Work Values

Daily Duties at Acxiom Corp:

 Developed action plans for the flawless execution of search marketing campaigns; managing large budgets and bids for a solid ROI.  Took charge of pay per click (PPC) initiatives such as Google Remarketing, AdWords, GDN, Microsoft adCenter, Yahoo! Display Marketing, Facebook ads and LinkedIn ads.  Established innovative strategies, using content experiment variation, transaction-specific goal values, and cross-channel studies to manage acquisition-driven sites, consumer purchases, online applications, and lead generation information.  Managed and exceeded challenging goals on several sophisticated complex campaigns for a Financial Services client, Health Insurance client, Emergency Transportation client and Acxiom products such as IT, Cloud and AOS.  Acquired client customer feedback from ongoing campaigns through the development of variant testing, Implementation of creative and landing page A/B testing, mobile platform variables and targeted display advertising to be used for future feasibility studies.  Held responsibility for preparing comprehensive client and internal reports to benchmark and track performance on outlined KPI’s, adhering to silent metrics and price points.  Conducted extensive feasibility studies and consumer tests to deliver exceptional ad copy and web page content, strategically position the brand in the market and promote user engagement.  Collaborated with Web Developers to implement SEO strategies on client websites.  Served as a subject matter expert on SEM/SEO for Acxiom’s internal product teams.  Exemplified in-depth knowledge of tracking and analytics technologies such as Google Tag Manager, Google Analytics, Omniture, Kenshoo, Atlas, DoubleClick, Data Onboarding, Abilitag, Smartlink and SQL commands.  Closely monitored various networks such as Google AdWords, GDN, DCM, Ad Exchange Networks, Yahoo, Bing AdCenter, Facebook, and LinkedIn for potential algorithm and capability changes; and integrated changes into the campaigns as necessary.

What they like about Acxiom Corp:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Marketing Management, Adobe, Management, Phoenix, Portfolio Management, ROI, Triggers, Advertising, Buying

Skills

Marketing Management, Adobe, Management, Phoenix, Portfolio Management, ROI, Triggers, Advertising, Buying

These are some of the questions we asked our climbers about their experiences with Acxiom Corp: