Nascar Digital Media Work Values

Daily Duties at Nascar Digital Media:

* Responsible for the launch of a multi-platform mobile application portfolio totaling 6M downloads in less than 3 years * Manage a multi-year $9M partnership content agreement with Sprint * Created and implemented an In-App Purchase (IAP) monetization strategy * Gross Revenue 2013 - $1.5M * Gross Revenue 2014 - $3.2M * Define the strategy for app sponsor ad unit placement and custom integration * App sponsorship revenue 2013 - $1.5M * App sponsorship revenue 2014 - $1.75M * App sponsorship revenue 2015 - $1.95M * Lead mobile app roadmap strategy to grow engagement, consumption and revenue * Define the content strategy that drives yearly growth in visits, page views and video views * Manage a loyalty program with 100K monthly active users leading to $300K in annual revenue * Lead the mobile app development roadmap strategy by defining feature enhancements based on the app’s competitive analysis, usage and user feedback * Develop the mobile applications KPI reporting strategy * Product Owner within an agile/scrum environment with a focus on prioritizing the development backlog, sprint planning and sprint review sessions to drive results to achieve business goals * Build Project Charters and set the Business Requirements as part of the overall roadmap strategy planning * Provide UAT Feature testing/results for all new features added to the NASCAR mobile products * Create marketing campaigns in support of app releases, product enhancements and subscription price changes * Collaborate directly with Apple, Google and Microsoft to drive app downloads, engagement and subscriptions * Skills include Google Analytics, Adobe SiteCatalyst, UrbanAirship, Exacttarget Cloud Marketing, SessionM Rewards Platform, Google Play Console, Apple iConnect, Microsoft Developer Console, Microsoft Office Products

What they like about Nascar Digital Media:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

digital, mobile, director, Charlotte, Philadelphia, Digital Innovation

Skills

Mobile Product Development, Mobile Product Marketing

These are some of the questions we asked our climbers about their experiences with Nascar Digital Media: