Roche Work Values

Daily Duties at Roche:

Primarily responsible for leading the creation and implementation of commercial marketing strategies, programs and tactics to drive customer (sales force, healthcare professional (“HCP”) adoption for Oncology products. Lead Central America & Caribbean launches of next generation products, including definition and ownership of launch plans, branding, content and collateral development, launch programs and promotions, sales force education, and tracking of results. Serve as primary marketing field contact for the Latam Marketing team and related products. Engage sales colleagues to understand needs and deliver supporting tactics. Conduct market research and market analysis to identify unmet customer needs and product strategies. Manage competitive product analysis, strategies, and supporting tactical programs and messages. Attend major medical meetings, sales meetings, and meet with customers and field representatives regularly to gather information, identify needs, and assess opportunities to help drive marketing programs. Build strong relationships with key opinion leaders and solid customer and segment understanding. Financial analysis, budgeting, forecasting. Lead DTP/DTC strategy.

What they like about Roche:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Marketing, Pharmaceutical Sales, Annual Brand Plan, Revenue Growth, Market Share Growth, Launch, Product Positioning, Branding

Skills

Product Planning, Market Share Growth, Product Management, Sales Team Support, Launch new products, Product Positioning, Annual Brand Plan, Sales Growth, Forecasting, Territorial Growth, Emerging Markets

These are some of the questions we asked our climbers about their experiences with Roche: