Roche Work Values

Daily Duties at Roche:

Primarily responsible for leading the creation and implementation of commercial marketing strategies, programs and tactics to drive customer (sales force, healthcare professional (“HCP”) adoption for Oncology products. Lead Central America & Caribbean launches of next generation products, including definition and ownership of launch plans, branding, content and collateral development, launch programs and promotions, sales force education, and tracking of results. Serve as primary marketing field contact for the Latam Marketing team and related products. Engage sales colleagues to understand needs and deliver supporting tactics. Conduct market research and market analysis to identify unmet customer needs and product strategies. Manage competitive product analysis, strategies, and supporting tactical programs and messages. Attend major medical meetings, sales meetings, and meet with customers and field representatives regularly to gather information, identify needs, and assess opportunities to help drive marketing programs. Build strong relationships with key opinion leaders and solid customer and segment understanding. Financial analysis, budgeting, forecasting. Lead DTP/DTC strategy.

What they like about Roche:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Marketing, Pharmaceutical Sales, Annual Brand Plan, Revenue Growth, Market Share Growth, Launch, Product Positioning, Branding

Skills

Product Planning, Market Share Growth, Product Management, Sales Team Support, Launch new products, Product Positioning, Annual Brand Plan, Sales Growth, Forecasting, Territorial Growth, Emerging Markets

These are some of the questions we asked our climbers about their experiences with Roche: