Nutrition Science Initiative Work Values

Daily Duties at Nutrition Science Initiative:

Served as the main point of contact and liaison between NuSI and the external media community. Ensured the quality, continuity and strength of NuSI’s messaging, outreach content, external publication and digital presence while expanding the organization’s name recognition and prestigious reputation. Established and reinforced relationships with top tier local, national and international media contacts by coordinating interviews and providing material for story opportunities with follow up for placement accountability in outlets such as Wired, Time, New York Times, TED, The Washington Post. Cultivated new media contacts and created specialized database and target lists resulting in expanded coverage. Generated press releases and managed the entire process from writing original drafts through final distribution within given deadlines. Developed strategies for communications and outreach activities to maximize opportunities for public awareness with the management and execution of key strategic projects such as: o Website redesign, implementation, analytics and traffic growth o Rebranding analysis, objectives, definition and implementation o Video productions including short documentary, animation and archival footage o Collateral print and digital support materials o Coordinated and led multi site photography shoots to establish robust image library Effectively implemented, monitored and analyzed current social media tools, strategy and techniques for greatest ROI via platforms such as Facebook, Twitter, LinkedIn, YouTube doubling the audience and membership for each account within two years. Successfully managed all phases of assignments from copywriting, copyediting, proofreading, organizing and delivering all components necessary for final production.

What they like about Nutrition Science Initiative:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

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These are some of the questions we asked our climbers about their experiences with Nutrition Science Initiative: