Web Tv Work Values

Daily Duties at Web Tv:

Launched a new startup company, digital set top box capable of accessing the Internet through a television as well as a new Internet service which allowed consumers to use their TV to communicate with others, complete everyday tasks like shopping and banking and to interact and control their TV programming in ways never before imagined. Initial responsibilities focused on driving marketing and consumer research to define target market, product positioning and quantify market opportunities for the set top box and service. I was also responsible for defining the user functionality of the WebTV service. I managed the WebTV consumer trial program to test product in real world household environments to gain additional user metrics and experience. Responsible for company and product identity (logo), and product design, WebTV Service user interface design and packaging. Responsible for licensee marketing initiatives, including all retail advertising, events, in-store demos in conjunction with Sony Electronics and Philips Electronics as they were distributing the set-top boxes to consumer electronic stores. Defined launch marketing strategy for the Company, including orchestrating launch event in NYC with key press and handling all CEO and key speaker prep and presentations. During this phase, I supervised a cross functional engineering and marketing team, made up of 3 engineers, 2 product marketing managers, 3 marketing contractors, packaging and design resources, and a PR and advertising agency. Responsible for budget of $8 M.

What they like about Web Tv:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

San Francisco, Strategic planing, Branding, Collateral Sytem planning, Content Development, SEO, International, technology - startup experience, lifestyle marketing, global marketing, integrated marketing, agency account management

Skills

Partnership marketing , creative resource management, Product positioning and branding, Sports Marketing, Global marketing

These are some of the questions we asked our climbers about their experiences with Web Tv: