Asi Work Values

Daily Duties at Asi:

• Directly responsible for $82 million of revenues and 150 ad sales (including a 8-person China/India based sales team), SaaS sales, research, membership, marketing, UX, web, editorial, PR and professional development staffers for the leading membership organization for the $20.5 billion promotional industry. • ROI research and metrics fuel success of the paid search business – double digit growth every year since 2007 launch • Professional development engagement has grown 40% in the past six years – added online learning, weekly internet radio show, introduced certification programs and complete revamp of live trade show education. Courses are available in print (magazines), live (at ASI trade shows), digital (online learning center, internet radio, webinars) and member success kits (DVD, audio CDs, workbook, flash cards). • Editorial has won numerous awards for all five magazines – Jesse H. Neal/American Business Media, American Society of Business Publication Editors, Eddie/Folio magazine. Launched Supplier Global Resource – focused on Asian sourcing for North American importers. Purchased Wearables & Stitches from Bruce Wasserstein’s investment fund. • Launched ASI Power Summit for 220 top member company attendees – now entering its 9th year, a 3-day signature event focused on innovation and leadership. Attendees represent 20% of ASI Show’s revenue and 10% of ASI’s revenue. • Oversee all marketing and audience development efforts, including SEO, SEM and social media engagement. • Since starting UX department in June 2011, we have upgraded all ASI software solutions and website offerings. We have further differentiated our product sourcing software with a visual search that allows customers to upload a photo and receive accurate search results.

What they like about Asi:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

advertising, marketing, strategy, start-ups, Publishing, Direct Marketing, Social Media Marketing, Leadership, Digital Marketing, User Experience, U/X, New Business Development, Integrated Marketing, Email Marketing, Management, Turn-Around, Negotiation, Sales, Digital Media, Strategic Partnerships, Publicity, Budgets, Team Building, Product Marketing, Advertising Sales, SaaS, Trade Shows, Editorial, Content Marketing, Websites, Research, SEO, education, International, Brand Management

Skills

Management, Advertising, Marketing, Strategy, Leadership, Leadership

These are some of the questions we asked our climbers about their experiences with Asi: