Talk Talk Work Values

Daily Duties at Talk Talk:

Achievements: • Improved actual calls vs. forecast Quarter on Quarter across all channels by +39pp from Q2 to Q3, and +2pp from Q3 to Q4, to 117% of forecast in Q3 and 119% of forecast in Q4 • Improved actual sales vs. forecast Quarter on Quarter across all channels by +35pp from Q2 to Q3, and +4pp from Q3 to Q4, to 117% of forecast in Q3 and 121% of forecast in Q4 • Implemented an insight-led approach to the Winback re-acquisition channel for more efficient budget allocation and communication according to customer lifecycle, projected to achieve a 20% improvement in response rate in 2015 • Used response insight from other channels to more efficiently provision Directories budget and reduce budget impact by 65% • Reduced the Direct Mail and Door Drop overlap, by aligning agencies and data, to reduce wastage and make better use of budgets by a projected 50% • Introduced an eye-tracking/heat-mapping campaign creative validation process Team management, channel and campaign strategy: • Manage a team of Marketing Executives, empowering them to take responsibility and drive improvement in their channels, and oversee inspired campaign management for simple, clear and compelling creative that stimulates response and quality sales to achieve targets • Ensure campaigns are planned and delivered on time, to budget, to forecast, and on brief across the following ATL and BTL channels: Direct Mail, Door Drops, Email, Winback, Homemovers, Directories, Media Inserts, Press, Outdoor and Radio with an average circulation of 20M per month • Drive continuous improvement and innovation through a rigorous reporting, test and learn approach to activity, ensuring plans are driven by solid insight • Work collaboratively and build strategic relationships across teams, departments, agencies and partners • Work with senior management, HR and counterparts to recruit, interview, hire and employ new staff • Coach, mentor, and develop staff, including overseeing new employee on-boarding, providing support with career development and objectives planning

What they like about Talk Talk:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Marketing Manager, Miami, Tampa, Florida, Strategy, Campaign, Integrated, marketing

Skills

Marketing, Strategy, Campaign management, Integrated marketing, Budget management, Leadership, Measurement & Reporting, Stakeholder management, Email, Radio, Press, Direct Mail, Outdoor advertising, Planning, Forecasting

These are some of the questions we asked our climbers about their experiences with Talk Talk: