Procter & Gamble Work Values

Daily Duties at Procter & Gamble:

Director of Consumer & Market Knowledge – Beauty and Grooming, Global Business Unit Core leadership role directing global research process and executing marketing strategies that helped to drive the male business to its most profitable year as P&G continues its accelerated growth and expansion initiatives. Held full accountability for $8MM+ budget. Managed 9 direct reports and all staffing decisions. Scope of responsibility was diverse and included setting innovation strategy, incorporating analytics, and designing qualitative/quantitative learning plans for Gillette megabrand male grooming products in all stages of product life cycle.  Global Expansion. Planned and formulated an actionable 360o consumer needs-based segmentation guiding brand architecture and innovation strategy, building relationship value and increasing market share for male personal care brands. Directed consumer insights work for the global launch of Gillette Fusion, the fastest brand to generate $1B in P&G’s portfolio. Parent Gillette brand will become the first $10B brand in P&G’s history.  Consumer Behavior & Marketing. Developed analytical approaches including consumer attitudes and behavior research to identify white space/expansion opportunities for the Gillette brand. Led market and equity assessments to support acquisitions of 2 U.S. male grooming companies, The Art of Shaving and Zirh. Established new product development process and brand equity assessment tool that became best-in-class corporate models. Directed team generating consumer insights for Fusion, MACH3 and Sensor contributing to a 70% share of the $14B blade/razor market, and 42% share of $2.7B shave care market.  Shopper Insights. Integrated shopper understanding into front-end innovation/design. Applied proprietary shopper model to male grooming segmentation to link consumer and retailer segments. Developed power claims to engage shoppers at point of purchase. Led price and packaging research to enhance value equation for shoppers within strategic target.  Training & Staff Development. Trained cross-functional teams in Gillette’s global business unit on Concept Writing, Research Quality, Consumer & Market Knowledge Fundamentals, and Corporate Stewardship to build the organization. Led direct reports to top talent list that serves as feeder for future senior leaders. Staffing co-leader for moves and promotions within the function at manager and senior manager levels company-wide.  Industry Recognition. Won 2009 Gold Power of You Awards for Organization/Function Building and for Segmentation Insights Driving Front-end Innovation. Official Consumer Expert On-Call for External Relations.

What they like about Procter & Gamble:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Insights, Analytics, Strategy, Marketing, innovation, consumer goods, healthcare, pharmaceutical, brand building, Digital, Social Listening

Skills

New Business Development, Consumer/Market Trend Analysis, Brand Equity and Architecture, Consumer/ Shopper Insight Generation, Segmentation/Needs Assessment , Product Launch Campaigns, Innovation Strategy, Product Positioning, Communications Effectiveness, Team Building & Leadership, Organizational Redesign

These are some of the questions we asked our climbers about their experiences with Procter & Gamble: