Rocky Brands, Inc. Work Values

Daily Duties at Rocky Brands, Inc.:

• Budget proposal and maintenance, $3.5 million • Contract negotiation with all sponsorship, musician, and other service providers • Worked with product development team to establish industry product opportunities and fashion trends • Established new brand direction/campaign for Durango that resulted in increased brand awareness year over year (aided and non-aided brand awareness) • Established relevant partnerships in music industry with artists, management, press • Partnered with appropriate organizations and non-competitive brands to maximize promotional reach • Oversaw design and creation of store marketing point of purchase materials • Responsible for naming, copy creation, legal confirmation around all products and new product launches • Directed all brand communication, campaigns and strategy including PR communications (through national/international agencies), web content, social media, advertising (print, online, out of home, radio, video) • Established and monitored all sponsorship opportunities and relationships • Visited NYC-based media to keep products in front of fashion editors and initiated blogger campaign • Oversaw international and national tradeshow participation/booth layout

What they like about Rocky Brands, Inc.:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Project Management, Event Planning, Point of Purchase, Public Relations, Print and Catalog, Creative Direction, Branding, Sponsorship Management, Budget Maitenance, Forming External Partnerships, Customer Relationship Management

Skills

Event Management, Sponsorship Selection/Management, Project Management, Maintaining Budget, Creative Direction, Public Relations, Obtaining Editorial Placement, Team Leadership, Copywriting, Developing Partnerships, Customer Relationship Development, Building Brand Awareness

These are some of the questions we asked our climbers about their experiences with Rocky Brands, Inc.: