Crocs, Inc Work Values

Daily Duties at Crocs, Inc:

Enhanced the brand experience through development and implementation of brand enhancing, consumer focused and traffic driving retail marketing and visual merchandising strategies Build compelling window and in store marketing campaigns that increase brand perception, traffic and conversion Ownership of all aspects of the retail marketing experience, including props, displays, windows, promotional materials, custom graphics, grass roots events, in store events/promotions, out of home marketing and product marketing Analyze, evaluate and measure effectiveness of marketing campaigns. Use analysis for recommendations for future campaign execution and spend Collaborated with internal and external resources to effectively create and implement shopper marketing programs, including creative agencies, designers, operations, merchants and vendor partners for 200+ locations in U.S., Canada and Puerto Rico Develop and communicate marketing and visual merchandising calendar, including featured products launches and campaigns Create and drive yearly budget for Marketing and Visual Merchandising team. Communicate monthly spend to leadership team Increased productivity by introducing and implementing cross-functional processes that increased communication and planning time and decreased inefficiencies Full product life cycle responsibility Coach and develop direct reporting team

What they like about Crocs, Inc:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Brand, Colorado, Go-To-Market Strategy, Increase Brand Awareness, Brand Loyalty, Integrated Media Campaigns, ROI, Efficiencies, Brand Ambassador Program, Public Relations, Trade Shows, Marketing Calendar, Brand Messaging, Collaboration, Cross-Functional, Communication, Social Strategy, Partnerships, POP, In-Store Marketing, Visual Merchandising, Planograms, Window Design, Print Production, Vendor Relations, Budget, Product Lifecycle, Coach and Develop, Analysis, Product Launch, Multi-Channel Management, Advertising, Sales Collateral, Creative Direction, Leadership Development

Skills

New Product Launches, Marketing Direction, Integrated Campaign Implementation and Management, Public Relations, POP and In-Store Displays, Tradeshow and Event Marketing, Strategic Planning, Brand Development and Management, Budget Building and Management, Project Management, Communication, Organization, Social Media Strategy, Grass Roots Marketing

These are some of the questions we asked our climbers about their experiences with Crocs, Inc: