American Beverage Marketers Work Values

Daily Duties at American Beverage Marketers :

• Represent American Beverage Marketers (ABM), the U.S.’ #1 manufacturer of non-alcoholic cocktail mixes, in several international markets throughout the world. End customers included many leading hotels, restaurants, bars and retailers. • Devise and implement company strategy to grow business o Sales and Marketing plans o New and incremental business o Resources needed to pursue objectives • Select, start up, and then maintain relationships with importers, distributors and brokers. • Manage Customers o Mutually devise, assist and execute sales and marketing plans for each customer. o Educate customer staff on category, company and products. Help them realize opportunities and overcome obstacles and objections. o Work with management and sales staff on sales calls, presentations and demonstrations to key accounts in each of their respective markets. • Educate distributors, end customers and alliance companies on category, company and products. o Conducted several hundred presentations in over 50 different countries, ranging from groups of key industry leaders, importer and distributor management and sales teams, to important individual accounts. o Exhibited in dozens of trade shows, on 5 different continents. • Develop and Manage Salesforce: o Hire, train and manage Company salespeople o Set up and monitor sales plans, reporting procedures and bonus structure • Network extensively with other ‘alliance’ companies, associations and organizations throughout the industry

What they like about American Beverage Marketers :

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Sales Management, Business Development, International Sales, Stragegy, Account Management

Skills

Sales Management , Business Development, International Sales , Marketing , strategy, Account Managment

These are some of the questions we asked our climbers about their experiences with American Beverage Marketers :