Nielsen Work Values

Daily Duties at Nielsen:

Identified key trade opportunities across the Sub-Sahara market that helped highlight distribution effects and sales gap that resulted in incremental sales in excess of $1.3M to my client base and incremental revenue in excess of $96K to Nielsen through the sale of various Nielsen product solutions and services.  Realized 15% in annual growth rate from premium client accounts, each with annual revenue of more than $500K.  Maintained and ensured satisfactory relationships with Business Marketing Insight teams for multinational Consumer Packaging Group (CPG) companies. Handled all ad-hoc data requests for key Sub Sahara market research worth over $200K to the Nigerian business.  Marketed and sold $450K worth of Nielsen suite of products to a number of premium clients, including Unilever and TetraPak, and met or exceed quota for value-added services.  Liaised with potential market entrants like Unilever and Wal-Mart to provide market analysis, field studies and visits.  Trained category brand managers and consumer marketing insight directors of Consumer Package Group (CPG) companies, on using Nielsen proprietary market analysis software.

What they like about Nielsen:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

ruby, nielsen nitro, nielsen advisor, nielsen answers, questionnaire design: CAPI, CATI, CAWI

Skills

High client engagement and needs analysis, Effective project management, Strong problem solving principles and data check, Consumer research questionnaire design, Excellent written and verbal presentation skills to internal and external clients

These are some of the questions we asked our climbers about their experiences with Nielsen: