Id Media Work Values

Daily Duties at Id Media:

• Engaged frequently with both J&J’s Global Marketing Group and brand product managers which helped contribute to highest agency evaluation score in 10-year history based on exceeding key KPI targets including media savings, cost avoidance, brand service, thought leadership and innovation • Directed the strategy, plan execution and optimization of several new DRTV launches, including Seamless.com, Independence Blue Cross & Aspen Dental delivering incremental billings totaling $4.3MM • Pioneered the use of Facebook as a primary response mechanism for DRTV (for retail based brands) featuring coupon engagement to monitor ROI • rates, which led to the development of robust CRM databases (Paid to Owned Media) • Lead agency trainer and tester for MediaOcean’s new media management software tool MBOX • Managed, trained and led a team of four Assistant Account Executives • Built and serviced national and local DRTV campaigns for 40+ J&J brands with budgets totaling over $100MM. Employed quality controls and accountability for the flawless execution of accounts • Projected forecasts, which consistently met and surpassed benchmarks for several pharmaceutical brands including recent launch of Stelara • Authored and presented detailed strategy decks, POV’s, campaign analyses and weekly performance reports to clients and agency partners • Collaborated with media planners at Universal McCann to design and implement DRTV media plans • Worked closely with multiple agency partners, telemarketers, creative houses and investment teams

What they like about Id Media:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

direct response, branding, media, marketing, advertising, Stamford, strategy, DRTV, planning, Norwalk, CPG, television, Mediabank

Skills

Media Planning, Strategic Planning, Staff Training & Leadership, Direct Response, Forecasting, Business Development, Branding

These are some of the questions we asked our climbers about their experiences with Id Media: