Draftfcb Healtcare Work Values

Daily Duties at Draftfcb Healtcare:

SVP, Strategic Planning & Digital Strategy Draftfcb Healthcare, NYC, NY 1/2009 – 10/2010 • Digital strategist servicing over 20 brands (pre-launch, launch and post-launch) for DTC and HCP new business development and booked business planning. Management of P&L, and 12 direct personnel including researchers, IAs, eMedia planners, PMs, data analysts and SMEs. • Provide HCP digital POVs, IA strategy, eLandscapes, eGuidance programs, and sponsored Web based medical education programs including virtual round tables, eDetailing, and eTraining programs. • Web based insight mining initiatives to determine education and awareness gaps among Oncologists, Immunologists, Neurologists, and Infusion Nurses. • Hands-on delivery of multiple CRM brand plans for medical education and patient support programs at BMS and Pfizer that included DRTV, Web/Mobile display and social media programs. • Responsible for strategic recommendations for key brands driving patient acquisition within Pfizer Established Products and delivering 12 annual brand plans together with Brand Directors. • Support multiple divisions within Draftfcb Healthcare for CRM/digital strategy and hands-on tactical plans including ProHealth, Mosaic, Area 23, RatedRx and Connectech.

What they like about Draftfcb Healtcare:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

MCM Strategy, Planning and Management, ePharmaceutical Marketing, Strategic Planning and Marketing Management, Communications Account Management, Market Research, Social Marketing, Digital Strategy, Planning and Management

Skills

1994-2002 Part-time Certified Adjunct Professor – Marketing Department The Fashion Institute of Technology, SUNY, NYC, NY Courses included: Marketing Strategy and Planning, Market Research, International Business and eCommerce Marketing , 2004 ePharma Summit Workshop Leader ` Developed and conducted workshop focused on eMarketing ROI measurement strategies (Senior Digital Marketing Strategist @ Cadient) , 2012-2014 Information Architecture Institute AIIM training: Enterprise content management, eMail management , 2013-2014 Pharmaceutical Commercial Operations Training (Principal Digital Strategist @ Novartis Oncology/Liquid Hub)

These are some of the questions we asked our climbers about their experiences with Draftfcb Healtcare: