Draftfcb Healtcare Work Values

Daily Duties at Draftfcb Healtcare:

SVP, Strategic Planning & Digital Strategy Draftfcb Healthcare, NYC, NY 1/2009 – 10/2010 • Digital strategist servicing over 20 brands (pre-launch, launch and post-launch) for DTC and HCP new business development and booked business planning. Management of P&L, and 12 direct personnel including researchers, IAs, eMedia planners, PMs, data analysts and SMEs. • Provide HCP digital POVs, IA strategy, eLandscapes, eGuidance programs, and sponsored Web based medical education programs including virtual round tables, eDetailing, and eTraining programs. • Web based insight mining initiatives to determine education and awareness gaps among Oncologists, Immunologists, Neurologists, and Infusion Nurses. • Hands-on delivery of multiple CRM brand plans for medical education and patient support programs at BMS and Pfizer that included DRTV, Web/Mobile display and social media programs. • Responsible for strategic recommendations for key brands driving patient acquisition within Pfizer Established Products and delivering 12 annual brand plans together with Brand Directors. • Support multiple divisions within Draftfcb Healthcare for CRM/digital strategy and hands-on tactical plans including ProHealth, Mosaic, Area 23, RatedRx and Connectech.

What they like about Draftfcb Healtcare:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

MCM Strategy, Planning and Management, ePharmaceutical Marketing, Strategic Planning and Marketing Management, Communications Account Management, Market Research, Social Marketing, Digital Strategy, Planning and Management

Skills

1994-2002 Part-time Certified Adjunct Professor – Marketing Department The Fashion Institute of Technology, SUNY, NYC, NY Courses included: Marketing Strategy and Planning, Market Research, International Business and eCommerce Marketing , 2004 ePharma Summit Workshop Leader ` Developed and conducted workshop focused on eMarketing ROI measurement strategies (Senior Digital Marketing Strategist @ Cadient) , 2012-2014 Information Architecture Institute AIIM training: Enterprise content management, eMail management , 2013-2014 Pharmaceutical Commercial Operations Training (Principal Digital Strategist @ Novartis Oncology/Liquid Hub)

These are some of the questions we asked our climbers about their experiences with Draftfcb Healtcare: