Multiple As Marketing Strategy/Crm/Digital Consultant Work Values

Daily Duties at Multiple As Marketing Strategy/Crm/Digital Consultant:

• Biolumina/Omnicom: Digital strategy consultant for 2013 strategy and plan delivery for multiple global indication launches in Oncology. Provide eLandscape insights, brand plan roadmaps, eMarketing business rules and technical specifications to multi-functional teams. Focus: Eisai Halaven. • GSW Worldwide: Assignments focused on HCP and DTC market research insight mining (IDIs, qual and quant from study design and recruitment, to moderator and analysis) to develop short and long term “win” eMarketing programs that support effective online disease communities for information, education and interactive engagement between health professionals, patients and caregivers. Focus: CSL Behring Coagulation franchise. MCM/Digital Strategy Consultant BioCentric, Inc, Collingswood, NJ 9/2011-6/2012 • MCM/digital lead strategist at medical communications firm focused on HCP evidence-based education and integration of treatment team patient support programs. • Provided strategy and management for multiple client programs including GSK Vaccines franchise eLearning (HCP and Reps), and Novartis iPad Oncology Nurse Educator programs for renal failure monitoring. Integration of virtual touchpoints with live events. Delivery of iPad IA strategy. • Therapeutic areas included oncology, vaccines, diabetes, and clients included Novartis and GSK.

What they like about Multiple As Marketing Strategy/Crm/Digital Consultant:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

MCM Strategy, Planning and Management, ePharmaceutical Marketing, Strategic Planning and Marketing Management, Communications Account Management, Market Research, Social Marketing, Digital Strategy, Planning and Management

Skills

1994-2002 Part-time Certified Adjunct Professor – Marketing Department The Fashion Institute of Technology, SUNY, NYC, NY Courses included: Marketing Strategy and Planning, Market Research, International Business and eCommerce Marketing , 2004 ePharma Summit Workshop Leader ` Developed and conducted workshop focused on eMarketing ROI measurement strategies (Senior Digital Marketing Strategist @ Cadient) , 2012-2014 Information Architecture Institute AIIM training: Enterprise content management, eMail management , 2013-2014 Pharmaceutical Commercial Operations Training (Principal Digital Strategist @ Novartis Oncology/Liquid Hub)

These are some of the questions we asked our climbers about their experiences with Multiple As Marketing Strategy/Crm/Digital Consultant: