Multiple As Marketing Strategy/Crm/Digital Consultant Work Values

Daily Duties at Multiple As Marketing Strategy/Crm/Digital Consultant:

• Biolumina/Omnicom: Digital strategy consultant for 2013 strategy and plan delivery for multiple global indication launches in Oncology. Provide eLandscape insights, brand plan roadmaps, eMarketing business rules and technical specifications to multi-functional teams. Focus: Eisai Halaven. • GSW Worldwide: Assignments focused on HCP and DTC market research insight mining (IDIs, qual and quant from study design and recruitment, to moderator and analysis) to develop short and long term “win” eMarketing programs that support effective online disease communities for information, education and interactive engagement between health professionals, patients and caregivers. Focus: CSL Behring Coagulation franchise. MCM/Digital Strategy Consultant BioCentric, Inc, Collingswood, NJ 9/2011-6/2012 • MCM/digital lead strategist at medical communications firm focused on HCP evidence-based education and integration of treatment team patient support programs. • Provided strategy and management for multiple client programs including GSK Vaccines franchise eLearning (HCP and Reps), and Novartis iPad Oncology Nurse Educator programs for renal failure monitoring. Integration of virtual touchpoints with live events. Delivery of iPad IA strategy. • Therapeutic areas included oncology, vaccines, diabetes, and clients included Novartis and GSK.

What they like about Multiple As Marketing Strategy/Crm/Digital Consultant:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

MCM Strategy, Planning and Management, ePharmaceutical Marketing, Strategic Planning and Marketing Management, Communications Account Management, Market Research, Social Marketing, Digital Strategy, Planning and Management

Skills

1994-2002 Part-time Certified Adjunct Professor – Marketing Department The Fashion Institute of Technology, SUNY, NYC, NY Courses included: Marketing Strategy and Planning, Market Research, International Business and eCommerce Marketing , 2004 ePharma Summit Workshop Leader ` Developed and conducted workshop focused on eMarketing ROI measurement strategies (Senior Digital Marketing Strategist @ Cadient) , 2012-2014 Information Architecture Institute AIIM training: Enterprise content management, eMail management , 2013-2014 Pharmaceutical Commercial Operations Training (Principal Digital Strategist @ Novartis Oncology/Liquid Hub)

These are some of the questions we asked our climbers about their experiences with Multiple As Marketing Strategy/Crm/Digital Consultant: