Rocky Brands, Inc. Work Values

Daily Duties at Rocky Brands, Inc.:

• Managing in-house creative team and onsite event/activation teams and tradeshow staff • Managing outside agency relationships • Identifying and selecting new sponsorship opportunities outside of traditional western channels • Collaborating with teams to ensure reach of content through social channels • Suggesting programs to generate traffic, connect with consumers and increase brand awareness through all social programs • Ensuring creative direction is focused and consistent for target audience • Facilitating and moderating consumer focus groups • Selecting, planning, and acting as onsite director for all consumer and trade events • Developing new handbag/outerwear line with factory in India – styles, brand position, collection names, copy and hangtags/labeling • Coordinating blogger/editor events in NYC • Performing in-depth trend research and competitive analysis • Establishing partnerships with additional PR agencies and media outlets • Planning and coordinating photo shoots (studio and on location), act as onsite artistic director

What they like about Rocky Brands, Inc.:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Project Management, Event Planning, Point of Purchase, Public Relations, Print and Catalog, Creative Direction, Branding, Sponsorship Management, Budget Maitenance, Forming External Partnerships, Customer Relationship Management

Skills

Event Management, Sponsorship Selection/Management, Project Management, Maintaining Budget, Creative Direction, Public Relations, Obtaining Editorial Placement, Team Leadership, Copywriting, Developing Partnerships, Customer Relationship Development, Building Brand Awareness

These are some of the questions we asked our climbers about their experiences with Rocky Brands, Inc.: