Tigrent/Rich Dad Education Work Values

Daily Duties at Tigrent/Rich Dad Education:

Member of the Executive Committee responsible for leading a marketing team of 15 and driving company revenue and growth objectives. Develop online and offline multi-media direct response marketing strategies, build promotional campaigns, and leverage social media and pubic relations to drive attendance to educational workshops and trainings in 4-6 markets every week. • Create and manage annual marketing budget of $20M and develop performance based metrics to analyze revenue streams • Oversee all marketing programs including new brand deployment through direct response online, radio, direct mail, newsprint, social media, lead generation, website development, branding and public relations • Work collaboratively with agencies and vendors in developing effective marketing programs • Ensure the company’s brands, products and services are effectively communicated and clearly understood in the marketplace • Maintained and developed strategic partners, joint marketing ventures and launched new affiliate marketing programs • Establish public relations and reputation management programs to enhance online presence • Increased 3 day training sales in one month by $250,000 with a $5,000 budget • Collaborate closely with the executive team to drive company growth by understanding, creating and delivering student value • Develop and align data driven marketing metrics with business goals and top-line revenue growth • Plan, staff, train and manage all marketing functions to achieve company sales, growth, profit and visibility while ensuring positioning is consistent with the corporate direction • Work closely with speakers (sales), trainers and field staff to understand and turn opportunities into sales and improve the customer experience Mary Jane S. Chappy · Page 2 • Conduct market research, data mining, A-B testing and competitive analysis in response to trends, demand and consumer behavior • Lead a high-performing, collaborative and respected corporate marketing and creative team capable of delivering the company’s agenda and culture, ensuring adherence to budgets, schedules and performance requirements • Establish and enhance meaningful relationships with press, social influencers and other key opinion leaders • Produce several online introductory classes within the udemy.com educational platform

What they like about Tigrent/Rich Dad Education:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Advertising, Florida, Communications, Hospitality, Real Estate Development, Online, Public Relations, Marketing, Strategic Planning, Media, Branding, Creative, Direct Response, Sales, website, Design, Graphics, Campaign, affiliate, agency, profitability, seo

Skills

InDesign, QuarkXPress, Illustrator, Photoshop, MS Office, Outlook, Publisher, Acrobat/Distiller, Constant Contact, PRWeb, NewsWire, Hootsuite, Google Analytics, ReturnPath, Siebel, Windows, MacOs, HTML, WordPress, Speak and read Portuguese, beginner in Spanish (speak/read)

These are some of the questions we asked our climbers about their experiences with Tigrent/Rich Dad Education: