Corporate Marketing Work Values

Daily Duties at Corporate Marketing:

Marketing Communications, public, internal, parters and sales. Product Marketing Manager, Product Launch deliverables and execution, Brand and Messaging, Creative Campaign Development, Work with Field Sales around the world for sales enablement needs. Worked with Event planning team. Created product and program marketing literature working with on staff writers.

What they like about Corporate Marketing:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Product Marketing, marketing,campaigns, Brand Strategies, Global Communication Leadership, Creative Development, Program Marketing, Eloqua Campaign Creation, Launch Event Communication Deliverables

Skills

Thinking out of the box and cintinually pushing the boundaries to drive innovative, remarkable results, • Creative Development - extensive experience managing the needs of product marketing groups and the creative talents of outside agencies to produce concepts, messaging and materials that resonate with a global audience, • Project Management - proven track record of managing large, complex projects on time and on budget, • Strategically Linked Campaigns - ability to produce closed-loop campaigns in which each element is strategically connected to the all others in support of the overall project goal, • Contextual Knowledge - clear understanding of how marketing and sales work together with background in Xerox solution-focused sales and marketing process, • Solution Focus - ability to establish credibility by focusing on the customer's situation, pain or problem and then describing how we address it with our products or solutions

These are some of the questions we asked our climbers about their experiences with Corporate Marketing: