Digitas Work Values

Daily Duties at Digitas:

American Express Gold Card, Green Card, Platinum Card, Black Card, Blue Card, Travel Services & Membership Rewards Gold & Green Card Rebranded Gold & Green/agency industry standard guidelines, created several campaigns for Gold & Green Card, digital marketing solutions thru advertising. Platinum Card: Over a two year period, re-branded and created a new look and feel, fresh, youthful. Black Card: Partnered with Ogilvy. Worked with the ground floor team that created The Black Card. Worked on the conception, campaign launch and created several marketing materials including The Black Card Welcome Kit. Blue Card: Worked on the launch thru all digital marketing channels. Travel Services: Created several marketing streams and concepted new targeted audiences complete with incentives. Membership Rewards: Main floor conception, worked on several publications, concepted additional partners to add to the program. IBM Intellistation Campaign Spearheaded the entire campaign with a team of 10. Created all advertising thru all marketing channels. Marketing thru Advertising including events and trade shows with all support marketing. Presented to the leadership team assigned to this product launch several times. From the conception of the Corporate ID to team, time & budget management. Won 2 awards: New York Art Festival Gold & Silver System 36 Hero Campaign Dynamically concepted and created the entire campaign with a team of 6. Created all advertising thru all marketing channels. Marketing thru Advertising including events with all support marketing. Presented to the leadership team assigned to this product launch several times. Collaborated with Marvel Comics and created a superhero to team, time & budget management. Won 2 awards: New York Art Directors AT&T AT&T Win-back Program, AT&T College Market Campaign & the AT&T Chairman's Letter Worked on countless campaigns, created, concepted and executed thru all marketing channels, events and trade shows Launched AT&T College Market Campaign with a team of 6. Target audience: young. Named the campaign, 'Living Out Load.' Generated AT&T customer-base and strengthened the agency/client relationship. Disney The Disney Vacation Club Spearheaded the winning campaign and with a team of 8, produced all marketing materials thru events to promote the new business launch. Travel, video, art direction, creative management, team management. Met with the President of Disney and presented to him several times. Won 6 awards: NYC Gold & Silver, Print, CA Seagram's Crown Royal Created several campaigns for Crown Royal. Worked with the Crown Royal brand manager. Built a strong team, client included and delivered several campaigns that boosted revenue 10% while targeting different markets and generate excitement. Won 2 awards: Echo Gold & Silver Aveda Pitched against 3 NYC agencies and won the business. Team of 8. Spearheaded the creative and concepted the site: On-line Beauty, a conversation with their customer base about beauty tips, creating CRM and generating a larger on-line customer base. The client loved the entire campaign. Generated 10M for the agency. Ann Taylor Shangri-la Campaign. Digital thru in-store events. Spear-headed the creative thru all marketing channels. Generated 4M for the agency. Ad Club of Boston Spearheaded the creative, concepted and produced an art awareness campaign supporting the performing art community of Boston. Generated global recognition for the performing art community and the agency. Won 5 awards and a CLIO, the first for the agency.

What they like about Digitas:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

DIGITAL CREATIVE DIRECTOR, BOULDER DENVER, STRATEGIC LEADERSHIP, BRANDING AND SELLING, SHOPPER MARKETING EXPERTISE, BRANDING, ADVERTISING, SEO IMPLEMENTATION, PROFICIENT CS6, COMMUNICATION, NEGOTIATING, NEW PRODUCT LAUNCHES, PITCHES, NEW BUSINESS LAUNCHES, CONCEPTING, BRAINSTORMING, TEAM MANAGEMENT, COMPLEX WIREFRAME, PROBLEM SOLVING, AWARD WINNING, TRADE SHOWS, EVENTS, COLLABORATION, HANDS-ON, DYNAMIC CREATIVE, DIGITAL MARKETING, CS6, PHOTOSHOP RETOUCHING, HTML 5 KNOWLEDGE, WORD, INNOVATIVE DIGITAL SOLUTIONS, EMAIL BLAST, DIGITAL INFO STRUCTURE, WIRE FRAMING, TEAM PLAYER, PROJECT MANAGEMENT, BUILDING NEW BUSINESS, ACCOUNT MANAGEMENT, CRM, CLIENT RELATIONSHIPS, EVENT PLANNING, SOCIAL MEDIA, ECOMMERCE SITES, PRODUCT LAUNCHES, MARKETING DEVELOPMENT, PACKAGE DESIGN, VENDOR RELATIONS, SCHEDULING, BUDGET MANAGEMENT, HANDS-ON DIGITAL SKILL SET

Skills

communication, negotiating, patience, striving, creative, multi-tasking, creative, strategic, intelligence, collaborative, mentoring, positive, team player

These are some of the questions we asked our climbers about their experiences with Digitas: