Brocade Communications Work Values

Daily Duties at Brocade Communications:

Responsibilities: • Development and implementation of a global demand generation marketing strategy, including development of sales programs/campaigns for regional marketing teams and channel partners to execute. Programs target new end users and install base customers. Drove incremental pipeline contribution of greater than 20% pipeline marketing contribution • Lead process flow, nurture tracks leveraging Sirius Decisions demand generation and lead management best practices • Engaged with field marketing to ensure strategic initiatives were in sync with field sales requirements • Engage and manage demand generation requirements and involvement with new product launches and the entire product life cycle (End of Life product programs, new product incentives, etc.) • Manage a global staff of ten and a multi-million dollar annual budget Director, WW Channel Marketing November 2008 – May 2011 • Jointly develop the channel marketing strategy with the VP of channel marketing and sales, the regional channel sales teams in concert with the corporate channel growth objectives, grew channel utilization by 50% • Primary product focus on IP, secondary focus on Storage Networking, based on compensation structure • Create and manage sales and marketing programs (MDF, rewards for reseller sales reps, rebate incentives, tech refresh, investment protection, and competitive incentives), lead generation, deal registration (deal registration attach rates rose 25% year over year, close to an 80% attach rate currently) • Analyze the sales and revenue dashboards, including sales metrics and overall efficacy of sales programs Sr. Marketing Manager, WW OEM & Channel Marketing August 2006 – November 2008 • After the acquisition the primary responsibility to grow the independent channel by migrating existing McDATA value added resellers into the Brocade Alliance Partner Network (APN), manage the message and “sell the program” to highly resistant partners • Work with management to combine the best of the two partner programs to create an award winning, industry leading channel partner program – CRN Five-Star Award • Negotiate pricing, manage the internal distribution of multiple SAN price lists for accurate external distribution • At McDATA, managed the channel strategy and the Sun OEM account, working with territory sales reps to develop sales programs to generate incremental sales, transitioned full time to the channel as the acquisition was complete (due to attrition of McDATA employees)  Network Appliance Inc. November 2005 – July 2006 Senior Integrated Marketing Manager Sunnyvale, CA (Remote) Responsibilities: • Developed and implemented integrated marketing plans for global services, helped to promote and create awareness and demand, consulted with product managers and thought leaders to strategize, plan, and execute integrated marketing plans from start to finish • Developed content and determined the most effective placement and contact strategies within integrated marketing vehicles, to grow existing customer base and grow wallet share • Worked efficiently and effectively with several departments including corporate marketing, product marketing, sales, channel marketing and event planning • Managed monthly field sales and SE advisory counsels • Provide feedback to executive management from the field to better market and communicate with these internal audiences and their customers • Collaborate with the professional services subject matter experts to develop marketing collateral, web copy and online materials • Developed, executed, and measured ‘go to market’ strategies for new service launches Sun Microsystems Inc. June 2000 – November 2005 Senior Manager, Corporate Educational and Professional and Managed Services Broomfield, CO Responsibilities: • Managed the execution and operations of integrated, outbound, e-marketing programs for managed services and global services, • Worked in a highly cross functional team environment, managed cross lines of business initiatives • Coordinated the production of marketing materials, launched the managed / global services and utility computing service offerings, worked with the product life cycle team, pricing council and launch teams as well as product marketing to ensure accuracy and channel enablement • Created sales programs for the System Integrator segment of the channel, driving incremental revenue in excess of $400,000 in one quarter GE Access IT Distribution (currently Avnet) August 1998 – June 2000 Business Development Manager, Professional Services Broomfield, CO Responsibilities: • Developed global services provider relationships to meet identified consulting and professional services sales revenue and strategic business goals for the large global services, including Consulting Partner Network • Identified and developed specific marketing program plan elements and appropriate sales team representatives, to assist in the positioning of the services program offerings in the global professional services and consulting areas • Provided strategic business vision and assisted on the design creation and implementation of effective strategies in concert with Marketing, Sales and the Business Development team members • Identified and assisted managing the ROI potential of customer opportunities and leveraged resources for closure and completion • Interfaced with the appropriate Avnet business group(s) to assure effective asset pipelines to serve the vendor • Liaison between the sales, marketing, corporate purchasing teams and suppliers

What they like about Brocade Communications:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Virtual, Remote, Marketing Professional Services, Marketing Educational Services, Fort Collins CO, Director of Marketing, IT, High Tech

Skills

Microsoft Office Suite, Lync Communicator, Oracle (Expense Module), Concur Travel Management

These are some of the questions we asked our climbers about their experiences with Brocade Communications: