Coburn Communication Work Values

Daily Duties at Coburn Communication :

I’m a marketing and media professional with 10+ years experience: marketing communications/public relations (agency) and journalism (which helps when you need some snappy copy and compelling content!) • Experience in the integrated marketing process for global brands; proven abilities in developing and implementing strategic, cost-effective and results-driven marketing communications campaigns • Experience in regional and national marketing programs; event planning (at retail and/or key market level); corporate and consumer communications; crisis and issues management; brand marketing communications (integrated programming); social media marketing; brand positioning/message development • Insight-driven in terms of marketing approach (a.k.a. Measurement/ROI analysis geek! ) • Dynamic media relations approach (experience acting as a spokesperson) A few of my past responsibilities have included: • Development and execution of integrated marketing communications programs for a diverse portfolio of consumer brands, including Del Monte Foods; StarKist Tuna; Givaudan Flavors; Boots USA (UK’s leading health/beauty pharmacy/retail chain, retailed at Target and Walgreens domestically); Blue Nile (retail/e-commerce); TD Bank (retail locations), and more. • Created cost-effective, transactional marketing communications/public relations campaigns to meet specific business objectives • Provided strategic counsel at the highest levels • Conducted media training for C-level executives as well as brand spokespeople

What they like about Coburn Communication :

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

integrated marketing, public relations, social media, marketing communications, corporate communications, brand positioning, brand messaging, digital marketing, crisis, business development, metrics, influencer marketing, insights, strategy, project management, online marketing, Boulder marketing, Boulder communications, Denver marketing

Skills

integrated marketing , marketing , marketing communications, social media marketing , digital marketing , brand strategy, marketing campaigns, media relations , media training, event planning, influencer marketing, corporate communications, crisis communications, product placement, message development, brand positioning, public relations , Writing / AP Style , business development , project management, spokesperson

These are some of the questions we asked our climbers about their experiences with Coburn Communication :