Cmi Marketing Work Values

Daily Duties at Cmi Marketing:

Clients: Target, Kmart, PaperMate, Obama for America, P&G, Cadbury, Reynolds etc. • Managed integrated digital marketing campaign strategy and media implementation for National Brand sponsorships/partners across all digital platforms (i.e. mobile, display, rich media, preroll, audience targeting, custom blogger, social media, and editorial content programs) resulting in $3.2M annual revenue in 2012. •Responsible for ensuring launch success, client asset management and monitoring/reporting on delivery of all metrics (i.e. impressions, clicks, views, unique visitors, engagement, shares, likes etc.) • Point of contact for senior to mid-level client and agency relationships from post sale through wrap and renewal. Creative and media agencies including: Mindshare, Digitas, MEC Global, Publicis Modem, Razorfish, Maxus Global, and Hayworth • Facilitated budget reallocation in reaction to client ROI targets, incremental buys, campaign optimization and billing for clients, agencies and third party vendors • Yielded sales analysis of web site performance data and research using Dart Sales Manager, Dart for Publisher and Google Analytics, in support of cross departmental business intelligence • Collaborated with third party vendors (LeadBolt, InMobi, Media Math, Vindico, Meebo, etc.) to ensure campaign delivery and optimization through mobile burst campaigns, mobile tracking, audience targeting, delivering pre-roll ads, and chat experience ad units

What they like about Cmi Marketing:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

Charlotte, online marketing, digital media, brand strategy, strategy, display, account, manager, manager, advertising, account management, interactive, CRM, marketing, online, Google Analytics, Salesforce, HTML, CSS, SEO, Optimization, website design and development, mobile

Skills

Display Advertising, Cross Channel Media Strategy, Brand Management, SEO, Affiliate Marketing Management, Website re-design, Paid Social Media Management, Campaign Scope and Budget Management, Project Management, Client Services, Media Planning, Account Management, Media Targeting, Mobile Display Media

These are some of the questions we asked our climbers about their experiences with Cmi Marketing: