Hudson Rouge Work Values

Daily Duties at Hudson Rouge:

Clients: Lincoln Motor Company (Brand, MKZ, MKC, and Navigator) • Primary client contact, lead internal teams (media planning, creative, analytics, etc.) responsible for account implementation, day-to-day operations and project development of (National /Tier I) Digital Brand/Paid Media Advertising for The Lincoln Motor Company account. • Responsible for setting scope, budget and forecasts, developing estimates and managing estimated vs. actual costs for all applicable campaigns. Hands-on involvement in each phase of client business, from campaign strategy through execution and program analysis. • Conceptualized, designed and implemented programs ranging from brand salience to programs supporting lower funnel media efforts. • Restructured under performing account into profitable and successful client relationship. • Created, planned and implemented programs ranging from strategic brand planning to custom integrated digital campaigns for Lincoln Motor Company featuring: MKZ gas/hybrid nameplate, Concierge 2.0 service and Black Label brand campaign • Responsible for directing the activities of AEs and Account Coordinators to ensure proper agency service to clients. • Successfully managed, and launched the following campaigns: Fall 2013 Digital OLA Luxury Uncovered campaign, 2014 MKZ Sustainment Luxury Uncovered, 2014 Lincoln and Aloe Blacc Grammy collaboration, MKC Pre-launch, etc…,

What they like about Hudson Rouge:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Charlotte, online marketing, digital media, brand strategy, strategy, display, account, manager, manager, advertising, account management, interactive, CRM, marketing, online, Google Analytics, Salesforce, HTML, CSS, SEO, Optimization, website design and development, mobile

Skills

Display Advertising, Cross Channel Media Strategy, Brand Management, SEO, Affiliate Marketing Management, Website re-design, Paid Social Media Management, Campaign Scope and Budget Management, Project Management, Client Services, Media Planning, Account Management, Media Targeting, Mobile Display Media

These are some of the questions we asked our climbers about their experiences with Hudson Rouge: