Service Master Terminix Work Values

Daily Duties at Service Master Terminix:

• Develop and implement both short-term and long-term marketing plans that support each primary brand, to deliver to Terminix brand value propositions and drive top-line and bottom-line business results. • Clearly define marketing priorities and ensure integration • Hire, develop, and retain a diverse, multi-level, high performance marketing team. • Establish unique and meaningful brand positioning for Terminix brand • Identify growth opportunities for continually improving Terminix competitive position. • Monitor market trends and translate consumer attitude and preferences into product and branding direction. Lead market research, including Voice of the Customer, and consumer testing initiatives. • Lead marketing initiatives to drive brand awareness and preference for both trade and consumers. • Create meaningful and break-through advertising, merchandising, and lead generation strategies – traditional, interactive, digital, and mobile - to both trade and consumer to articulate the unique and compelling benefits and advantages of Terminix’s-services and support its value proposition. • Develop on-line marketing • Create and oversee implementation of product specific communications including messaging and product-specific marketing • Create targeted marketing tools for use by Terminix teams • Develop superior customer and consumer purchase experiences and solutions that enhance Terminix equity in the marketplace. • Analyze market share, brand health, and profits to determine return on marketing investment. • Analyze periodic VOC feedback and utilizes that input to affect marketing strategies. • Support strategic sales plans to achieve corporate objectives for products and services

What they like about Service Master Terminix:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Digital Marketing, PPC, SEO, Social Media, Mobile Marketing, Dallas, Branding, Marketing Strategy, Leadership, Customer Acquisition, Franchise, Integrated marketing, Direct marketing, ROI Driven, Analytics

Skills

Digital Marketing, SEM, SEO, Direct Mail, Strategic Planning, Branding, DRTV, Radio, Brand Repositioning, Franchising, Franchise Marketing, Broadcast, Social Media, Mobile Marketing, Leadership, Mentoring, Client Management, Analytics

These are some of the questions we asked our climbers about their experiences with Service Master Terminix: