Service Master Merry Maids Work Values

Daily Duties at Service Master Merry Maids:

• Develop and implement both short-term and long-term marketing plans that support each primary brand, to deliver to Merry Maids’ brand value propositions and drive top-line and bottom-line business results. • Clearly define marketing priorities and ensure integration • Hire, develop, and retain a diverse, multi-level, high performance marketing team. • Establish unique and meaningful brand positioning for Merry Maids brand • Identify growth opportunities for continually improving Merry Maids’ competitive position. • Monitor market trends and translate consumer attitude and preferences into product and branding direction. Lead market research, including Voice of the Customer, and consumer testing initiatives. • Research, analyze and monitor financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity. • Working with Merry Maids’ brand marketing team: - Lead marketing initiatives to drive brand awareness and preference for both trade and consumers. - Integrate overall marketing strategies with location sales and marketing tactics to ensure alignment. - Support periodic channel-specific promotion activities. - Create meaningful and break-through advertising, merchandising, and lead generation strategies – traditional, interactive, digital, and mobile - to both trade and consumer to articulate the unique and compelling benefits and advantages of Merry Maids-services and support its value proposition. - Develop and direct Social Strategy and on-line marketing. - Create and oversee implementation of all brand communications including messaging and product-specific marketing. - Create targeted marketing tools for use by Merry Maids network teams (sale and Franchise) with our trade partners including displays, brochures, and trade materials. - Recommend pricing strategies that produce the highest long-term margin and market share. - Develop superior customer and consumer purchase experiences and solutions that enhance Merry Maids’ equity in the marketplace. • Analyze market share, brand health, and profits to determine return on marketing investment. • Analyze periodic VOC feedback and utilizes that input to affect marketing strategies. • Support strategic sales plans to achieve corporate objectives for products and services. • Consult with and support Operations in the planning and implementation of sales programs, both short and long range, targeted toward existing and new markets.

What they like about Service Master Merry Maids:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Digital Marketing, PPC, SEO, Social Media, Mobile Marketing, Dallas, Branding, Marketing Strategy, Leadership, Customer Acquisition, Franchise, Integrated marketing, Direct marketing, ROI Driven, Analytics

Skills

Digital Marketing, SEM, SEO, Direct Mail, Strategic Planning, Branding, DRTV, Radio, Brand Repositioning, Franchising, Franchise Marketing, Broadcast, Social Media, Mobile Marketing, Leadership, Mentoring, Client Management, Analytics

These are some of the questions we asked our climbers about their experiences with Service Master Merry Maids: