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Key Leads Marketing Work Values

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Daily Duties at Key Leads Marketing:

I was initially responsible for company sales production, sales team recruitment, new business acquisition, client retention efforts, and client campaign analysis for a highly-ranked, Internet and direct marketing firm. Consulted clients on developing lead tracking and treatment operations in accordance with best practices, as well as, data analysis to optimize and define geo and demo segments to optimize future campaigns. Key Accounts Acquired & Managed: HBC/Beneficial, Ameriquest, Countrywide, New Century Financial, Quicken Loans, IndyMac, PHH/Cendant Mortgage, American Home Loans, and more. Overtime, responsibilities shifted to include management of PPC and Display campaign segments for lead generation that drove Key Leads' deliverables - mortgage leads. Established long term business relationships, working closely with clients’ principals and marketing managers, as well as, Google, Yahoo, and MSN accounts to identify and execute coordinated SEO, PPC, media buys, email marketing and other Internet marketing campaigns to optimize sales and lead acquisition metrics.


What they like about Key Leads Marketing:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.



Information about Key Leads Marketing


Company Rank: Not Available

Average length of employment : 9 years

Average salary of employees: $140,000

These are some of the questions we asked our climbers about their experiences with Key Leads Marketing:

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Were your performance expectations clearly communicated?

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Were you recognized for meeting or exceeding expectations?

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Did you feel like your personal contribution was important?

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Was your career path clearly outlined and discussed?

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I would recommend this as a place of employment.
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I believe in the purpose of this organization.
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I would work for this organization again.
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I feel employees are fairly compensated.
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Climbers who worked at Key Leads Marketing had these interests:

Books
Forrester Blogs A must - review this weekly for research and analysis on anything web/digital marketing related.
Blogs
SEO Round Table

http://www.seroundtable.com/

Fast becoming one of my favorite industry blogs.
Websites
Search Engine Land

http://searchengineland.com/

Source for SEO's, but SEO's, of information pertinent to the industry, trends, and reviews of software, services and more.
Adobe's CMO.com

http://cmo.com/

Although an Adobe property, this site does offer relavent, updated content on trends in advertising and marketing for directors and executives in the field.
Mashable

http://mashable.com/

I skim this site to see trends, mostly on social media perspective - what is trending, what is getting repeated, increasing in popularity, and it helps me stay in tune with high level digital content driving topics.
ESPN

http://espn.go.com/

I'm a sports fan- football, soccer, basketball mostly. I like to stay current with most major developments, but I also really like what ESPN has done with their site, their peripheral properties and the content/digital marketing.
AllTop

http://alltop.com/

Again, skim this for high level news, mostly related to tech and the web.


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