Broadview Networks Work Values

Daily Duties at Broadview Networks:

Strategic and tactical marketing team leader encompassing creative, marketing operations, direct mail and digital customer lifecycle communications, program fulfillment, forecasting and product marketing plan creation maintaining 55% profit margin and established KPIs. Participated in growth and management of company from late start-up to a $420MM company, ranked 56th privately held business by Crain’s NY Business in 2012. Developed strategy and agile tactics for e-mail marketing campaigns to nurture sales leads and improve customer loyalty. Executed internal and external corporate communications and social media strategies producing a YouTube video series, print and Twitter and LinkedIn web resources supporting direct, affiliate and alternate sales channels, customer relationship and product management, collections and business services teams. Selected Accomplishments • Developed and managed customer installation fee rebate program impacting new business realizing immediate new customer growth and increased sales close rates resulting in a 50% increase in incremental revenue. • Managed corporate communications as company was heading toward bankruptcy proceedings with an emphasis on future stability to drive new sales and aid in customer retention – resulting in minimal <5% net customer churn and revenue loss during the process. • Project managed development of new software, apps and telecommunications products. • Designed customer profile model and segmentation to customer house file selections for trans-promotional and up-sell campaigns lifted revenue by 25%. • Managed advertising agency and internal production of brand development campaigns. • Developed strategy and executed Social Media strategy focused on B2B audience using LinkedIn, Twitter, YouTube channels to drive traffic to relevant landing pages and increase inbound lead generation conversion results by 20%. • Developed and implemented targeted vertical industry sales lead generation and nurturing e-mail campaigns using Marketo marketing automation resource. • Designed and developed corporate website and landing pages using SEO techniques to reflect product and branding initiatives. Evaluated web activity using Google Analytics. • Managed PPC Google AdWords campaign – determine most effective keywords to drive traffic to website and evaluate spend/ROI – generated a 35% lift in prospect conversions. • Created sales collateral, white papers, sales proposals and telemarketing scripts for B2B technical and telecommunications products and cloud-based SaaS and IaaS solutions.

What they like about Broadview Networks:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Marketo, Microsoft, Office Suite, Budget, Leads, Access, Sugar CRM, CRM, Retention, Loyalty, Business Development, Project Management, Marketing, Product Marketing, RFM, Model, ecommerce, e-mail email, online marketing, agile, response, google, direct marketing, direct response, sweepstakes, cpg, jewelry, catalog, Financial Services, B2B, B2C, Consumer, Collateral, telemarketing, script, inside sales, Salesforce, Direct Mail, Call Center

Skills

Marketing, E-mail Marketing, e-commerce, Lead Generation, Content Creation, Art Direction, Project Management

These are some of the questions we asked our climbers about their experiences with Broadview Networks: