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Myrtle Beach Golf.Com/ Myrtle Beach National Work Values
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Daily Duties at Myrtle Beach Golf.Com/ Myrtle Beach National :
• MyrtleBeachGolf.com - Served as director of all day-to-day operations for this start-up division of Brittain Resort Management - Grew sales staff from two in 2009 to 20+ at time of my promotion to corporate marketing director - Increased tee time and package sales 250% ($1,200,000) during tenure as director - Consumer database size grew from 5,000 to 130,000+ via enter-to-win promotions, database append tactics and over-the-phone / face-to-face processes by sales agents - Built lead generation strategies and prospect tracking process to increase sales conversion rate from <1% to 3.3% from January 2010 to April 2011 - Managed golf marketing activities for 17 resort properties and MyrtleBeachGolf.com cooperative *$50,000 monthly paid search budget with 2.4% average CTR, $2.54 average CPC and a 3:1 average return on ad spend *$10,000 monthly Facebook campaign(s), which generated 100,000+ fans - Coordinated build-out of two retail tee time sales locations within local PGA TOUR Superstores. Each location produced additional $20,000 of sales per month for MyrtleBeachGolf.com cooperative - Executed use of updated property management software used by 17 resort properties within Myrtle BeachGolf.com sales office. Software improved reservation efficiency by 25% vs. previous system • The Myrtle Beach National Company - Served as director of marketing and sales for 15 golf course properties and our travel planning division, Ambassador Golf & Beach Vacations - Managed $1.5 million marketing budget *Produced national broadcast television spots, which ran on The Golf Channel and NBC *$35,000 monthly paid search budget with 2.1% average CTR, $2.87 average CPC and a 4:1 average return on ad spend *$7,500 monthly Facebook campaign(s), which generated 60,000+ fans *Five weekly email deployments to 250,000+ opt-in subscribers generating a 22% average open rate, 2.3% average CTR and $22,000 in weekly online sales transactions - Increased consumer marketing database 55% (112,000 records) during tenure - Oversaw operations of on-site sales staff to increase conversions and sales for tee time and golf package sales by 14% ($252,000) vs. previous 12 months
What they like about Myrtle Beach Golf.Com/ Myrtle Beach National :
Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.
Tags
Marketing, Advertising, Account Management, Marketing Strategy, Social Media Marketing, Interactive Advertising, Sales Management, Marketing Management, Account manager, Marketing manager, Advertising agency
Information about Myrtle Beach Golf.Com/ Myrtle Beach National
Company Rank: Not Available
Average length of employment : 2 years
Average salary of employees: $70,000
These are some of the questions we asked our climbers about their experiences with Myrtle Beach Golf.Com/ Myrtle Beach National :
| 05| | ||
| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
| 03| | ||
| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Myrtle Beach Golf.Com/ Myrtle Beach National had these interests:
| Books | |
|---|---|
TEC White Papers |
TEC specializes in impartial and quantifiable software selection. Our unique Web-based technology allows us to deliver a variety of software evaluation and selection services online, and to deliver results in far less time than traditional consulting enga |
| Online Media Daily |
Since 1996, Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 100,000 members better plan and buy both traditional and online adv |
| Magazines | |
| Outside |
utside magazine, America's leading active-lifestyle and adventure-travel magazine dedicated to covering the people, activities, gear, art, and politics. |
| Websites | |
| ESPN http://espn.go.com |
Sports site. |
| MediaPost http://www.mediapost.com |
MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.c |
| Wordstream http://www.wordstream.com/ |
We're A Search Marketing Company With One Vision WordStream develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through our blog. Founded in 2007, we’ve evolved from being a keyword soft |
