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Halogen/Youcast Work Values
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Daily Duties at Halogen/Youcast:
• Worked directly with the President of YouCast on campaign performance, reporting, and goal setting of ROI. Developed, lead and contributed to cross-functional teams. • Implemented and tested automated SEM keyword bidding and ad placement platform for DigiPowers. • Developed solutions to improve campaign performance and increase ROI. • Built and maintained influencer relationships through blogger outreach. • Monitored website traffic, media buys, all and conversion performance metrics. • Recommended and implemented SEO on relevant landing pages. • Utilized Demand Side Platforms (AdWords, Bing, IgnitionOne), Proprietary Platforms (YouCast Influencer & DigiPowers Development Platforms), Social Ad Platforms (Facebook, LinkedIn) and various measurement tools. Supported clients such as Mandalay Entertainment, NBC, Energizer, Save the Children, Novartis, Team Continuum Cancer Charity, Annie Sez, and Karen Millen
What they like about Halogen/Youcast:
You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.
Tags
SEM, Social Media, Account Management, Analytics, Strategy Development, Digital Marketing, Adwords, Demand Side Platforms
Information about Halogen/Youcast
Company Rank: Not Available
Average length of employment : 2 years
Average salary of employees: $60,000
These are some of the questions we asked our climbers about their experiences with Halogen/Youcast:
| 05| | ||
| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
| 03| | ||
| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Halogen/Youcast had these interests:
| Blogs | |
|---|---|
| Media Post http://www.mediapost.com/ |
Digital Marketing News and Insights |
| Magazines | |
AdAge |
General Ad Industry Periodical |
| Websites | |
| Anandtech http://anandtech.com |
Tech, Computer, and science blog |
| Social Media Examiner http://www.socialmediaexaminer.com/ |
Social Media Industry news |
| gizmodo http://gizmodo.com |
Gadget New Site |
