Sony Electronics Work Values

Daily Duties at Sony Electronics:

Hired to develop and implement CRM within Sony Electronics. Designed and developed Sony Electronics' CRM infrastructure: data warehouse, e-commerce, direct to consumer fulfillment, customer service, telesales, customer analytics and retail operations. Directed building, implementing and maintenance of CRM programs, database and best practices. Led development of campaign platform software. Managed a budget of $13M and a staff of 6 employees. Developed a customer analytics and forecasting group and set off to understand the customer as never before within Sony Electronics. Developed a customer segmentation and a communications strategy that allowed Sony to interact directly with their consumers.

What they like about Sony Electronics:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Customer Experience, Forecasting and Analytics, E-Commerce, CRM, Database Marketing, Direct Marketing, Retention Marketing, Acquisition Marketing, Cross Sell/Upsell Strategies

Skills

CRM, E-Commerce, Revenue generation, Customer Retention, Omni-channel Strategy

These are some of the questions we asked our climbers about their experiences with Sony Electronics: