Sony Electronics Work Values

Daily Duties at Sony Electronics:

Hired to develop and implement CRM within Sony Electronics. Designed and developed Sony Electronics' CRM infrastructure: data warehouse, e-commerce, direct to consumer fulfillment, customer service, telesales, customer analytics and retail operations. Directed building, implementing and maintenance of CRM programs, database and best practices. Led development of campaign platform software. Managed a budget of $13M and a staff of 6 employees. Developed a customer analytics and forecasting group and set off to understand the customer as never before within Sony Electronics. Developed a customer segmentation and a communications strategy that allowed Sony to interact directly with their consumers.

What they like about Sony Electronics:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Customer Experience, Forecasting and Analytics, E-Commerce, CRM, Database Marketing, Direct Marketing, Retention Marketing, Acquisition Marketing, Cross Sell/Upsell Strategies

Skills

CRM, E-Commerce, Revenue generation, Customer Retention, Omni-channel Strategy

These are some of the questions we asked our climbers about their experiences with Sony Electronics: