Jackson Advertising, Inc. Work Values

Daily Duties at Jackson Advertising, Inc.:

Responsibilities: Director of in-house designers (3) and production managers (1-2) as well as freelancers (we had a working pool of about 5-6 freelancers). Proofed all pieces for brand coherence and design quality of ads, brochures, packaging, newsletters, direct mail, catalogs, flyers, From concept to finish (concept, content, design, layout, creating artwork, meeting with vendors, approving prrofs, press checks), work yielded award-winning projects for Disney Vacation Club, The Nature Conservancy, University of Central Florida, Pulte Homes, Orlando Science Center, Disney’s Wide World of Sports-Atlanta Braves Spring Training, Orlando Predators, Disney Golf, SeaWorld, Arnold Palmer Golf. Case Study Orlando SunRays baseball Led creative team (3) in re-branding Orlando’s AA minor league baseball team. Redesigned logo,uniforms, mascot, collaterals, promotions and marketing materials. SunRays set attendance records for the three seasons in which agency handled this account. ACHIEVEMENTS: Arena Football League - Orlando Predators situation create overall image, branding, logo, all creative for expansion arena league football team. action met with team owners on team name (predators) created logo and uniform design, all sales collateral to spread the word and drive season ticket sales. Newspaper, TV advertising, live promotions, promotional items (player cards, pennants, souvenir football, player posters, team posters. Team was made available for on field autographs each game. Worked with team on game time promotions and event to give the crowd an entertaining experience all game long. result Predators were one of the most successful teams in the league, led league in attendance for the 5 years we worked on account and still are among the top of the league in attendance. Predators fans are considered the most passionate and vocal fans in the league. The atmosphere at the games was electric and predators and friday night predator games were the place to be in orlando. Church Street Market situation to promote the shopping, dining and entertainment complex in downtown orlando (including attracting tourists from disney, universal, seaworld and other theme park, bringing them into orlando for a night of fun. action helped create and promote events and concerts at the marketplace. logo design for many of the stores in the market, sales collateral, newspaper and magazine advertising., radio advertising. Created and designed window displays featuring character/mascot designed as a branding element used on all promotional and advertising materials. result increased sales for the years we handled account even as disney and universal built similar complexes to keep tourists on their properties. Popular downtown destination. Damp Rid Moisture Absorber situation goal take a locally owned and sold product and make it a regional then nationally sold product action redesign of logo and packaging for a more professional look a look that stands out on a store shelf, newspaper and magazine advertising, mailing campaign with coupon for free samples of damp rid. TV ads (helped in writing and concept of ads, worked with local talent agencies, auditioned and filmed talent) worked with director and filming crew on shoot. result Sales reaching $5,000,000. Company was sold and sales have doubled. 1996 Best of Show Electronic, Addy Awards Client: Orlando Predators Project: Orlando Predators TV ad campaign 1996 Gold, Addy Awards Client: Orlando Predators Project: Orlando Predators TV ad campaign 1996 Gold, Addy Awards Client: Orlando Predators Project: :15 second ad 1996 Silver, Addy Awards Client: Orlando Predators Project: :15 second ad 1998 Merit Award, Creative Club of Orlando Client: Jackson Advertising Project: Self Promotion “Idea the Blows” 1998 Merit Award, Creative Club of Orlando Client: The Owl Group Project: Magazine Illustration “How Do You Make Chickadee Magazine? 2000 Mead Top 60 Bronze Award Client: Orlando Cubs Project: Baseball in Orlando, A Winning Combination Brochure 2000 Neenuh Paper, Bronze Award Client: Orlando Cubs Project: Stationary Package

What they like about Jackson Advertising, Inc.:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

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These are some of the questions we asked our climbers about their experiences with Jackson Advertising, Inc.: