Lande Communications Work Values

Daily Duties at Lande Communications:

 Managed general aspects of accounts, assuring that staff adhered to schedules deadlines.  Trained and managed junior staff.  Directed all office operations; created and supervised timelines/calendars and details internally and via daily client interaction with executives; Coordinated and supervised all mailings.  Designed/wrote/edited press releases, presentations, press kits and client reports.  Secured consistent high-profile placements for multiple clients, including numerous placements with Wall Street Journal, New York Times, USA Today, Conde Nast Traveler, Entertainment Weekly Magazine, etc.  Assisted President in securing new business, sustaining client satisfaction, and developing programs.  Planned/supervised media events, including grand openings of stores, media tours and press luncheons.  As direct press liaison for multiple clients, arranged media interviews for clients.  Managed, maintained and tailored segmented media lists and databases. Administrator of ACT! database.  Worked as liaison with travel client in Europe to handle press trip arrangements/and details.

What they like about Lande Communications:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Branding, Strategic Marketing Plan Development, Content Development and Creative Direction, Events, Promotions & PR, G2M & Lead Generation Campaigns, Social Media Programs, Thought Leadership Programs, Partner Programs, Writing, Strategy, PR

Skills

P&L responsibilities, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , CRM and Email blast programs, Lead generation campaign development and execution, Development of innovative tools such as video, Event planning and management, Branding, Thought Leadership and PR programs, Reseller and wholesale marketing support programs, Customer Experience Mapping and improvement projects, SWOT analysis, Social Media Programs

These are some of the questions we asked our climbers about their experiences with Lande Communications: