Wvt Communications Group / Alteva Work Values

Daily Duties at Wvt Communications Group / Alteva:

 Establish and implement annual Marketing Plan.  Identify the benefits, costs, and methods of measuring the returns of the Marketing Plan.  Direct the efforts of the marketing, communications, social media, graphics, advertising, video and public relations staff and agencies.  Responsible for Marketing budget of $586k  Build a creative, integrated, multi-channel Marketing Department that builds brand equity, provides leads and tools to support the Sales Department and measures ROI of marketing initiatives.  Manage the relationships, projects & budgets of Alteva external marketing, PR and video production agencies.  Oversee day-to-day execution of tasks associated with marketing initiatives.  Plan, organize and oversee tradeshows.  Conceive, develop and promote customer and partner events, promotions, training sessions and webinars.  Ensure consistent messaging and branding across all marketing and company collateral.  Direct all social media strategy and inbound marketing programs.  Maintain company website and web content, including blog, video, news, campaign landing pages, etc.  Write all copy, presentations and marketing collateral content.  Work with PR agency to develop strategic and tactical communications and thought leadership programs to gain brand equity and mindshare in the market place.  Develop marketing support and programs to increase sales within reseller and wholesaler channels.  Oversee and monitor Search Engine Optimization (SEO) and Search Engine Marketing (SEM) initiatives.  Create, manage and track results for email blasts.  Collaborate with other departments across the organization to support sales, increase revenue and improve the customer experience and customer retention.  Coordinate and oversee weekly Marketing Department meetings and bi-weekly Sales & Marketing meetings.  Develop and implement internal marketing program.  Conceived and implemented “The UC Insider” customer newsletter.  Manage Marketing Department and Sales Department Microsoft SharePoint sites.

What they like about Wvt Communications Group / Alteva:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Branding, Strategic Marketing Plan Development, Content Development and Creative Direction, Events, Promotions & PR, G2M & Lead Generation Campaigns, Social Media Programs, Thought Leadership Programs, Partner Programs, Writing, Strategy, PR

Skills

P&L responsibilities, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , CRM and Email blast programs, Lead generation campaign development and execution, Development of innovative tools such as video, Event planning and management, Branding, Thought Leadership and PR programs, Reseller and wholesale marketing support programs, Customer Experience Mapping and improvement projects, SWOT analysis, Social Media Programs

These are some of the questions we asked our climbers about their experiences with Wvt Communications Group / Alteva: