Advanta Corp Work Values

Daily Duties at Advanta Corp:

Execute marketing and creative strategies for small business credit card accounts for new acquisitions and existing customer relations. Project management for each project/campaign assigned, including all aspects of marketing staff, creative services, print production, vendor management, and final execution. Part of special marketing group (3D), to design quick response test marketing programs for web and direct mail with a focus on new business acquisitions. • Project management and creative implementation on direct response marketing campaigns • Manage the marketing budget (avg $60K - $200K) for assigned campaigns • Test marketing projects designed to increase 10% response rate and new business acquisitions • Print production management on multiple projects;, keeping budgets, time line and creative as key focus • Brand development with a focus on top-tier clients • Analysis of customer research, existing customer data, current market conditions, and competitor information • Monitor, review and report on all marketing activity and results on assigned campaigns • Determine marketing channels for each campaign based on research, budget and target market • Maintain professional internal and external relationships that meet company core values • Creative lead on assorted marketing campaigns

What they like about Advanta Corp:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Adobe Creative Suite, Designer, Brand development, Marketer, creative solutions, PowerPoint, Direct mail, Online advertising, Print Advertising, art direction

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , brand development and execution, creative design solutions, out-of-the box thinking, Online/Social Media Campaign Coordination, Print Campaign Coordination, New Business Development through advertising campaigns, Vendor relations and management, Hands-on Project Management, Team Building and Management

These are some of the questions we asked our climbers about their experiences with Advanta Corp: